Check out Google today
What a brilliant visualisation of the logo. The best yet.
While so many brands are stuffy about their logos and actually think messing with it will open the door to others messing with it (never let lawyers have a voice in your corporation) Google likes to have fun. No wonder they are so successful.
About time more brands stopped being so anal and let themselves go.I think we must be at the bottom of the HOW BLAND AND BORING CAN BRANDS BE curve.
Many years ago I worked on Ford and presented a headline ‘ONE FOUR LETTER WORD MOTORISTS SWEAR BY’. Boy did we get a bad reaction. Client freaked. My only thought at the time was “get a life, it’s only advertising”.
Think I’ll make that the title of my next book.