Monthly Archives: December 2011

2011 most recalled FMCG ads. The 7 secrets of success. :-)

By December 20 2011, 2:40 am 3 Comments

Nielsen, who has research every TV ad that has run on UK TV in the FMCG sector for the Grocer, has just published the list of the best TV ads of 2011.

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Forget ‘love brands’, think ‘hate brands’.

By December 19 2011, 1:26 am 8 Comments

Why do some brands lie to consumers? Especially when there are so many honest ways to sell. 2012 needs to be a year of stamping down on bad practice and a return to honest ads.

Forget B2B or B2C, think P2P.

By December 13 2011, 1:05 am Leave a comment

The new trend is towards ‘peer to peer’.  Peer-to-peer is also a political and social program for those who believe that in many cases, people to people models are a preferable option and an alternative to the corporate model. Thanks to the internet, there are now hundreds of P2P operations on the web, and growing fast.

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Could Bristol be the new creative hub?

By December 2 2011, 2:57 am 3 Comments

Could Bristol be the next creative hub? Here the creative community has got together to exchange ideas and knowledge. Should London do the same?

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