Just how green are top brands? Who does the walk, not just the talk? Climate Counts Company Scorecard is a global league table which rates businesses on their environmental initiatives. CCCS scores the largest companies, by revenue, in 16 industry sectors on their actions to address climate change.
They gave Unilever an incredible 88 points out of a 100, the best score of any company and 23 points ahead of rival P&G.
The Unilever Sustainable Living Plan was hailed by Climate Counts for “Enabling Unilever to identify every opportunity to increase efficiency and reduce emissions”.
Starbucks did well, 70 points, topping food services, but surprisingly McDonald’s didn’t do well, but they can take heart in the terrible score their rival Burger King got – just 7 points.
Online ebay scored 64, Google 56, while Amazon got a pathetic score of 11.
In clothing Nike has come a long way since it’s days of ethical scandal, coming second after Timberland with an impressive score of 85, just 1 point behind first place.
Here’s a few brands that came top in their category and how well a few other brands performed.
Airlines: Delta (56), BA (44).
Beers: Molson Coors (69).
Food: Unilever (88), Danone (76), Coca-Cola (75), PepsiCo (70), Kraft (70), Nestle (68), Kellogg (54).
Household products: L’Oreal (78), P&G (65).
Internet: Microsoft (68), Ebay (64), Google (56), Amazon (11).
Toys: Hasbro (52), Lego (49)
Media: GE (77), News Corp (70), Disney (61), CBS (36), Time Warner (36), Viacom (8).
Clothing: Timberland (86), Nike (85), Levis (74), Gap (62).
Banking: Bank of America (82), HABC (66), Royal Bank of Scotland (57).
Electronics: Siemens (85), HP (83), IBM (82), Sony (80), Apple (60).
Food services: Starbucks (70), McDonalds (24), Burger King (7).
See the whole list at: http://climatecounts.org/scorecard_overview.php
Faitrade USA splits from world fair trade organisation.
Following a difference of beliefs, Fair Trade USA has decided to go it’s own way, which could be good news for Starbucks.
The key difference of belief here is between supporting just small producers or supporting both small and larger ones. Fair Trade USA believes the latter is a fairer and more inclusive approach.
Under the world fair trade organisation’s guidelines over 4 million farmers are excluded from the scheme, these will be included under the Fair Trade USA scheme. The consequence means a significant increase in fair trade coffee, which will meet the demands of many coffee shops, both corporate and independent. In short, no one will have an excuse for selling non FT coffee.
Fair Trade USA is embarking on a new vision, Fair Trade for All, aimed at doubling the impact of Fair Trade by 2015 by innovating the model, strengthening farming communities and igniting consumer involvement.
Gavin Fridell, an author and expert on fair trade coffee commented on Treehugger,“Currently, only coffee cooperatives composed of small farmers are certified by FLO. Corporations like Starbucks have long pushed for this rule to be eliminated so that they can expand their fair trade certification while working with their traditional coffee suppliers.”
Clonakilty – the world’s best black pudding?
You won’t find it scored in the Climate Counts Company Scorecard.
It’s not Fair Trade, or organic, or suitable for vegans. (They do make glutten free sausages though.) But it’s darn good black pudding and compared to ordinary black pudding, this really is the king of puds! As you may have guessed, I’m not a vegetarian, but I always have it with two Happy Eggs, sunny side up and a cup of Fairtrade tea.
In the late 1880s, Philip Harrington began the production of the black pudding to satisfy a growing local demand. Being Irish it was even exported to the USA. The secret of the Clonakilty black pudding lies in the unique spice mix, which remains a closely guarded secret, being passed down through the generations.
Long before the internet and the term ‘social media’, people talked to each other across fences, in shops and in the street, and because the product spoke for itself, articles were written and it was mentioned by press and media personnel. The company produced T-shirts, hats, bags and aprons and sampled, but the real marketing success was not due to a clever ad campaign, slogan or a PR stunt but down to the taste of the product.
Currently you can find Clonakilty black pudding (and white pudding) in branches of Budgen’s.
Discuss: why not Twitter your positive comments and thoughts on Clonakilty and black pudding. Add #Clonakiltyblackpudding to your Tweet.