The UK has been very slow to adopt QR codes and in general they are a bit of a token in the way they are used, really only as an alternative to a URL. However, the possibilities to use them cleverly are endless.
Scandinavian Airlines (SAS) have recently used them in an imaginary way for a campaign called ‘Couple up to buckle up’, created by (probably the US’s best creative agency) Crispin Porter + Bogusky. Read more »
