Posts By: Chris Arnold

The Ethics of Pitching

The MAA (Marketing Agencies Association) are taking the lead among trade bodies and demanding fairer pitches. The MAA has to be admired that it really does take the bull by the horns and isn’t afraid to take on the big brands.

Is the next election heading for an ad disaster?

Well when it comes to election marketing the Americans can teach us a few things. But if the Tories recent ad is anything to go by, the era of great British political advertising is well past.