Posts By: Chris Arnold
Big brands, from HSBC to Google, are starting to become bad brands as the ordinary consumer turns against them for their tax dodging and corporate greed. Yet few politicians see the connecting between a socially conscious ethical consumer and how they’ll vote.
Defra’s (Department for the Environment, Food and Rural Affairs) failure to make us aware of climate change has been called a “colossal failure” by expert Bob Ward, policy and communications director at the Grantham Research Institute on Climate Change and the Environment at LSE…
This controversial quote was said live on LBC (radio) last week by a woman who prefixed it with, ”I’m Jewish so I can say this.” But that’s not what’s really controversial…
Heart in Business is a new initiative launched by Andrew Thornton. The philosophy behind the Heart in Business programme is a move away from the current corporate mindset, which puts quarterly profit above everything else, to putting as much value on people, community, environment and real values.
PepsiCo’s Mountain Dew drink got a lot of criticism for producing what some regarded as the most racist ad of all time. Now they are not only offending black people but Jews too.
At last night’s awards there was some great TV, cinema, online, outdoor and filmic work done by British agencies and production companies. A brilliant reminder that quality still exists in an age of reduced budgets and more cautious marketers, even if it comes at a price.