Arnold on Ethical

Chris Arnold

Author: ‘Ethical Marketing & The New Consumer’.
Creative Director & Board Director of Saatchi & Saatchi.
Board member of Europe’s largest marketing trade body, the DMA.
Chairman of both the DMA Agencies Council and the Creative Council.
Founder of The Feel Agency (left 2009) and more recently, a new generation of ad agency CREATIVE ORCHESTRA (world’s first ‘not for profit’ ad agency) www.creativeorchestra.com.
Blogs on ethical marketing issues on Brand Republic.
Written for many titles, including Creative Review, FT, Third Sector magazine, Canvas 8, and many more. Writing books on ‘Maverick Brands’ and ‘THUNK (a different way to think)’.
Written several micro books, ‘Why Women Shop on Venus & Men Shop on Mars’, ‘Open Minds’ (D&AD) and writing 100 Cals.
Appeared on TV many times as advertising and brand expert – BBC Watchdog, BBC Working Lunch, BBC 4, Channel 4. As well as several online TV programmes.
Lectures around the world on advertising, branding, ethical marketing, and creativity.
In my spare time I play in the ‘plunderphonics’ band The Perrinormal.
Lives in Crouch End.

Email Chris Arnold

Observer Ethical Awards – Joanna Lumley & Lenny Henry wins the public vote. But mine goes to Unseen Tours.

By Chris Arnold June 14 2013, 3:10 am Leave a comment

This year’s Observer Ethical Awards were as ever inspiring. Proving that real good is being done not by the big brands but the small ones.

The death of QuarkXpress?

By Chris Arnold June 4 2013, 2:19 am Leave a comment

Finally this week I’ve hung up my old QuarkXpress and accepted it’s had its time. None of my printers use it anymore and even my junior creatives say, ”Quark who?” It’s more Quark eX than Xpress for me. To keep up I’ve finally switched to InDesign.

Is marketing a science, an art or a faith?

By Chris Arnold May 24 2013, 1:49 am Leave a comment

What do you believe in? God, football, politics, vegetarianism, ethics… don’t say you don’t, we are all hard wired to believe in things. The trouble is, sometimes those beliefs deserve a little more open mindedness.

Greening up music festivals

By Chris Arnold May 14 2013, 11:45 pm Leave a comment

This year, how green will the festival you are going to be? Festivals are getting greener and one is even banning commercial giveaways to reduce wate.

The Art of Brand Suicide. Or how indulgent creatives sometimes go too far.

By Chris Arnold April 28 2013, 12:45 am Leave a comment

Shock may work well for artists with little talent because it gets you noticed, but when ad agency creatives indulge themselves with insensitive mock suicide scripts, because they can’t think up a really good idea, you have to question if they should keep their jobs.

Saving a life an hour, now that’s what I call CSR.

By Chris Arnold April 22 2013, 1:46 am Leave a comment

Every day 200 kids die due to dirty water. P&G and Asda are running the campaign across all 1,200 SKUs (including Pampers, Arial, Oral B, Gillette, Pantene) and are pledging to provide purifying equipment that will produce 2 litres of clean water for each product sold. Their aim is save a life an hour.