Chris Arnold

Author: ‘Ethical Marketing & The New Consumer’.
Creative Director & Board Director of Saatchi & Saatchi.
Board member of Europe’s largest marketing trade body, the DMA.
Chairman of both the DMA Agencies Council and the Creative Council.
Founder of The Feel Agency (left 2009) and more recently, a new generation of ad agency CREATIVE ORCHESTRA (world’s first ‘not for profit’ ad agency) www.creativeorchestra.com.
Blogs on ethical marketing issues on Brand Republic.
Written for many titles, including Creative Review, FT, Third Sector magazine, Canvas 8, and many more. Writing books on ‘Maverick Brands’ and ‘THUNK (a different way to think)’.
Written several micro books, ‘Why Women Shop on Venus & Men Shop on Mars’, ‘Open Minds’ (D&AD) and writing 100 Cals.
Appeared on TV many times as advertising and brand expert – BBC Watchdog, BBC Working Lunch, BBC 4, Channel 4. As well as several online TV programmes.
Lectures around the world on advertising, branding, ethical marketing, and creativity.
In my spare time I play in the ‘plunderphonics’ band The Perrinormal.
Lives in Crouch End.

Is it my imagination or are blokes in ads getting fatter?

By May 9 2012, 1:24 am Leave a comment

After an evening of watching TV I was amazed how many ads featured over weight men. Is this an honest approach to advertising that we are now showing the real average man in the street?

New EIRIS survey gives UK companies the ethical thumbs up.

By May 3 2012, 2:58 am Leave a comment

EIRIS (Ethical Investment Research Service) is a leading global provider of independent investment research into the environmental, social, governance and ethical performance of companies. Its recent survey is good news for a number of UK companies.

Who cares about CSR when you can make a killing?

By April 20 2012, 2:08 am Leave a comment

When Glencoe floated, its 480 partners made a killing. Many ended up as either multi-millionaires or billionaires. But it wasn’t just the money makers who were making a killing… so the BBC claimed.

Is advertising and freedom of speech the same?

By April 16 2012, 3:05 am 1 Comment

Stonewall’s recent campaign, ‘SOME PEOPLE ARE GAY GET OVER IT’ was in response to what some have called ‘queer bashing’ from certain anti-gay religious groups. Its main focus is on gay marriages, which is why some religious people are upset.

Unlike Stonewall’s more pragmatic ads, those by Core Issues Trust & Anglican Mainstream are plain hate, ‘NOT GAY! EX-GAY,POST-GAY AND PROUD. GET OVER IT’.

Speaking on LBC on the subject, I pointed out that if you replaced the word GAY in either ad with BLACK, JEWISH, ISLAMIC, DISABLED… then Stonewall’s would still be ok but the religious group’s one would be racist and even an incitement to hatred. Read more »

Could rising sugar prices be good for our health?

By April 11 2012, 1:47 am Leave a comment

When it comes to ethics in the food business obesity is top of the agenda. But despite our ever rising obesity levels in the UK many food brands have done little to really tackle the issue. However, it seems economics is doing the work instead.

Turkey gets Golden Turkey of the week for Hitler ad.

By March 28 2012, 1:18 am Leave a comment

And as so many creatives theses days don’t look any further than YouTube (remember when we used our imaginations rather than a Mac?) one creative team have decided to use Hitler to sell a hair wash brand called Biomen.

Big brands get responsible and sign up to calorie reductions.

By March 28 2012, 12:55 am Leave a comment

As part of the government’s Public Health Responsibility Deal, seventeen companies, from snack foods to fast foods to soft drinks, have committed to reducing calories. More than three-quarters of the retail market have signed up….

Starbucks logo gets greener as does McDonald’s.

By March 22 2012, 2:18 am Leave a comment

Starbucks logo gets greener as does McDonald’s. Love them or hate them, actually most of us love them both, these two giants brands are getting greener by the year. Me, I’m a big fan.

Time to nominated your favorite ethical brand for the Observer Ethical Awards

By March 13 2012, 1:36 am Leave a comment

The Observer Ethical Awards. If you are a green brand fan, or lover of any ethically orientated brand, now’s the chance to be get your fav brand nominated for the Observer Ethical Awards. But hurry, you have until Friday 16th March.

Learn to earn, the big debate.

By February 28 2012, 1:51 am Leave a comment

Former M&S boss, Sir Stuart Rose, has been at the centre of a debate between a scheme to help young people into the workplace and a left wing group ‘Right to Work,’ who are complaining that big businesses offer to try and reduce unemployment is ‘slave labour.’ It’s a highly controversial subject….

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