This week I visited the Natural & Organic Show in Olympia, a trade show featuring hundreds of ‘good’ brands founded by passionate people more interested in health than wealth. Here are the new trends…
When faced with ethical and moral dilemmas, how do we react? Do we take the money or take a stand? Especially when marketing bad brands with bad intentions.
The ‘Big Idea’, ‘Originality’, ‘Engagement’, ‘Content’, ‘Storytelling’, ‘Selfies’ are just a few words, that some may argue, enslave our thinking. Do they help us be better marketers or do they restrict us? And do we even understand the meanings?
There’s a lot of products out there that are a lot less ethical than they may seem, from food and drink to pharmaceuticals. So is it ethical or unethical to sell dumb or misinformed consumers something that is useless or worse, not good for them, because they believe it’s more ethical?
Benny Hill’s, ‘Ernie, the fastest milkman in the West’ is a symbol of a different time. How many people would get it today?
South Korean car company have just announced they are to sponsor the Tate. It’s an 11 years sponsorship deal.
“Healthy Checkouts” could lead the way in encouraging other retailers to take an ‘ethics over profits’ approach and improve the health of our kids… and parents.
As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as the head of Premier Foods Gavin Darby recently declared, “it works”. As reported in Marketing, “We are unashamedly sticking with TV advertising and will not be shifting significant spend into digital channels.”
Read more on Why is TV beating digital in battle for FMCG ad spend?…
There is a fine line between using the spirit of Christmas and trying to convince people your are the spirit of Christmas.