As part of a series on the Future of Advertising, Chris Arnold has gone through over 100 articles, blogs, reports, comments and research on ad blockers – now used by over 198 million people and growing over 41% YoY – to bring you a definitive summation of the crisis that is hitting digital advertising like a tidal wave and what it means for brands, publishers and agencies.
Posts By: Chris Arnold
“The media landscape has dramatically changed but TV is still the dominate media. TV is the beating heart of a campaign”.
Levi’s, Nike, Adidas, H&M, Timberland, Puma and many other top fashion brands, organisations and suppliers have got together to launch a new initiative to improve the plight of workers in the fashion industry in Asia, South America, Philiipines and other parts of the world.
The total value of transactions using mobile technology is expected to grow dramatically. In the battle to win the payment method there are three key players – the financial industry, the technology companies (Apple, Google, Samsung) and the retailers. So who will win?
There are few brands that can exist without trust and in a competitive environment, trust can be the difference between making a sale or not. So why do some brands seem to throw it all away so easily by lying, exploiting people or just cheating the tax system.
Clients are “unfair and greedy” in their approach to paying agencies, according to the MAA (Marketing Agencies Association).
I think few agencies would disagree with that.
However, few CFOs’ seem to get it.
The Unite union are angry that Pizza Express have been taking 8% off tips for there staff. In an age when consumers are more conscious of the how big brands treat their staff, and avoid abusers, this is dumb.
It’s a simple idea, if you want to control every aspect of your green credentials, when it comes to wood, then buy a forest.
Ikea have been very vocal about their commitment to sustainable and low-cost production, so it’s no surprise they have purchased woodland in Romania – 33,600 hectares – and the Baltics to coordinate there own forestry management and wood production.
The MAA (Marketing Agencies Association) are taking the lead among trade bodies and demanding fairer pitches. The MAA has to be admired that it really does take the bull by the horns and isn’t afraid to take on the big brands.