Anyone who is into disruptive innovation at a business level will know the name Joseph Schumpeter and his ideas about creative destruction.
Posts By: Chris Arnold
Why are some brands skipping ad agencies and going straight to Hollywood directors to make their ads? TV is changing from the big idea to big entertainment.
What is the future of the ad industry? Gloom or boom? New thinking or back to old? No one knows for sure but what is certain, it’s all changing again.
Failure is a threat to all businesses, especially the big ones. Kodak, HMV, MFI, Blockbuster.. .the list is long. The lesson is to stay relevant to your consumer.
52% of top 500 companies have disappeared in the last 15 years, companies need to think differently if they want to survive which is why they need dyslexics minds to help them.
To keep up, keep ahead and even keep in business, big brands need to rethink how they do business. They need to embrace data, technology and most of all be more customer centric, writes Chris Arnold, founder of THE GARAGE, a disruptive thinking & innovation consultancy.
Despite the gloom and doom about Brexit, Dyslexic entrepreneur Chris Arnold believes that creative thinking is the key to retaining the UK’s business success. But it will require old traditional companies to innovate and change the way they work.
How can a 19 year old from Romford, armed with just a video cam in their bedroom, get more viewers than most bands, TV shows, magazines and adverts? No wonder advertisers are beating a path to their doors.
Most brands get it wrong. It’s a different set of rules. All you need to know about marketing locally to communities.
It’s an interesting debate, especially coming from big brands that make large profits being less enthusiastic about suppliers doing the same.