This year’s Observer Ethical Awards were as ever inspiring. Proving that real good is being done not by the big brands but the small ones.
Finally this week I’ve hung up my old QuarkXpress and accepted it’s had its time. None of my printers use it anymore and even my junior creatives say, ”Quark who?” It’s more Quark eX than Xpress for me. To keep up I’ve finally switched to InDesign.
What do you believe in? God, football, politics, vegetarianism, ethics… don’t say you don’t, we are all hard wired to believe in things. The trouble is, sometimes those beliefs deserve a little more open mindedness.
This year, how green will the festival you are going to be? Festivals are getting greener and one is even banning commercial giveaways to reduce wate.
Shock may work well for artists with little talent because it gets you noticed, but when ad agency creatives indulge themselves with insensitive mock suicide scripts, because they can’t think up a really good idea, you have to question if they should keep their jobs.
Every day 200 kids die due to dirty water. P&G and Asda are running the campaign across all 1,200 SKUs (including Pampers, Arial, Oral B, Gillette, Pantene) and are pledging to provide purifying equipment that will produce 2 litres of clean water for each product sold. Their aim is save a life an hour.
While their food range is selling well, with like-for-like food sales growing 4%, their clothing range is in trouble with a 3.8% decline. So what’s Plan B?
John Hegarty and Martin Sorrell have both upset those with different beliefs. But instead of debating the rights and wrongs of Twitter and data, maybe we can learn from what big brands are doing right and refocus on good old selling.
Having spent a long day at the IFE (International Food & Drink) show, it’s always interesting to see new trends in the market place. My pick of the best new products is Cho! Drinking Gazpacho.