Chris Arnold

Author: ‘Ethical Marketing & The New Consumer’.
Creative Director & Board Director of Saatchi & Saatchi.
Board member of Europe’s largest marketing trade body, the DMA.
Chairman of both the DMA Agencies Council and the Creative Council.
Founder of The Feel Agency (left 2009) and more recently, a new generation of ad agency CREATIVE ORCHESTRA (world’s first ‘not for profit’ ad agency) www.creativeorchestra.com.
Blogs on ethical marketing issues on Brand Republic.
Written for many titles, including Creative Review, FT, Third Sector magazine, Canvas 8, and many more. Writing books on ‘Maverick Brands’ and ‘THUNK (a different way to think)’.
Written several micro books, ‘Why Women Shop on Venus & Men Shop on Mars’, ‘Open Minds’ (D&AD) and writing 100 Cals.
Appeared on TV many times as advertising and brand expert – BBC Watchdog, BBC Working Lunch, BBC 4, Channel 4. As well as several online TV programmes.
Lectures around the world on advertising, branding, ethical marketing, and creativity.
In my spare time I play in the ‘plunderphonics’ band The Perrinormal.
Lives in Crouch End.

Cultural & iconic references in marketing – are you in touch or living in a white ivory tower?

Benny Hill’s, ‘Ernie, the fastest milkman in the West’ is a symbol of a different time. How many people would get it today?

Faking it. The real cost of buying social media numbers.

No one would argue that there is not a lot of faking up of social media numbers going on. It’s simply too easy, too cheap and often too easy to get away with.

Hyundai sponsors the Tate.

South Korean car company have just announced they are to sponsor the Tate. It’s an 11 years sponsorship deal.

Lidl – putting your ethics where your mouth is.

“Healthy Checkouts” could lead the way in encouraging other retailers to take an ‘ethics over profits’ approach and improve the health of our kids… and parents.

Why is TV beating digital in battle for FMCG ad spend?

TV family

As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as the head of Premier Foods Gavin Darby recently declared, “it works”. As reported in Marketing, “We are unashamedly sticking with TV advertising and will not be shifting significant spend into digital channels.”

Read more on Why is TV beating digital in battle for FMCG ad spend?…

Coke’s #Sharethegood – can brands really own goodwill to all men?

There is a fine line between using the spirit of Christmas and trying to convince people your are the spirit of Christmas.

What if the Romans had the internet?

Working with a historian and a world famous psychologist, we asked ourselves this question.

Is Ryanair’s new fund raising calendar bad taste?

The new Girls Of Ryanair cabin crew calendar may look good on a mechanic’s wall in his garage, but is it really suitable to be flogging it to families in the queue for Malaga?

One agency’s dramatic way to get paid. A true story.

With clients extending payment terms, many now ridiculous, what do you do when you have to face a CFO who has no morals and no intention of paying you? A shocking story.

The new age of honesty

The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?

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