At last night’s awards there was some great TV, cinema, online, outdoor and filmic work done by British agencies and production companies. A brilliant reminder that quality still exists in an age of reduced budgets and more cautious marketers, even if it comes at a price.
Posts By: Chris Arnold
The new Sainsbury’s TV Xmas ad has split the nation. Beautifully shot, it’s a film not an ad. Some love it others think it’s exploiting the Great War just so out ego John Lewis. It’s had lots of complaints including people boycotting the supermarket. Is it a masterpiece or an own goal?
This week, former X Factor judge, and ex Pussycat Dolls pop star, Nicole Scherzinger found herself getting the kind of publicity you just don’t want as a celebrity when you’ve signed a big deal with a big brand like Muller but actually buy a rival brand, Total.
It’s probably one of the worse ads of all time, even Rebecca Black’s Friday song is more enjoyable to watch, but it’s not VIP’s first ad to be nominated for Turkey of the Year…
ABF’s retail brand Primark has announced a massive growth in sales and profits, expansion into America and better ethical policies. Is the bad guy of retail becoming the good guy?
As a number of Adland’s great writers, including Tony Brignull, lament the decline of copywriting we ask ‘is great copywriting dead or has it just changed the way it looks?”
This week it was announced that more and more retailers are stocking gluten-free products. Asda has promised to stock at least 8 core gluten-free products in all stores. But is it really because gluten-free has become one of the biggest fads of the last decade?
The adoption of NFC (Near Field Communications) by Apple has now sealed its success as the hot new technology marketers will demand.
“From religion to politics, economics to marketing, ‘community’ is the key word that needs to be painted 6 foot tall on all walls of thought leaders.”
It’s a smart idea, even if a few years too late, but Facebook’s new Buy Button could be a great move, for the brand. Or another disaster.
It’s currently being piloted in the US and allows brands to post ads on Facebook newsfeed with direct links to purchase. It relies on impulse purchasing, which if well targeted could be successful. If used in a random way, which despite all the data, many ads I see on Facebook are, it will probably disappoint.