The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?
Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing.
It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers.
The new iPhone, is now a starting to be defined by what it doesn’t have, most noticeable NFC which is present in 90% of all other smartphones, meaning iPhone users are going to miss out on the new marketing revolution.
Ever lost your mobile – followed by a sense of utter panic? Left it at home and had to go back, despite being late for the office because you can’t live without it? Need to check it every 5 minutes in case you’re missing something? Then you are in the majority of mobile users.
Can you really trust what you eat? With a big demand for ethical and quality foods conmen are targeting consumer big time. Ironically, a brand that could now be worth millions got greedy and blew it all. Here’s their story…
If Walt Disney ran an ad agency, how much more successful would it have been than Leo Burnett, JWT, O&M or Saatchi’s? Why do consumer love entertainment and pay for it but hate ads? If we set out to create ads that entertained and they’d wanted to buy, how different would that be
The ASA have just wrapped the punk brewery BrewDog over the knuckles for implying a swear word on their website. The extract the ASA highlighted was, “BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery. Say goodbye to the corporate beer whores …”
It probably went unnoticed by most people at Cannes, but an interview with Martin Sorrell where he said, “We aren’t banks”, highlighted a problem that could dramatically change the ad industry and affect its suppliers, resulting in job losses – the unethical practice of extended payment periods