Chris Arnold

Author: ‘Ethical Marketing & The New Consumer’.
Creative Director & Board Director of Saatchi & Saatchi.
Board member of Europe’s largest marketing trade body, the DMA.
Chairman of both the DMA Agencies Council and the Creative Council.
Founder of The Feel Agency (left 2009) and more recently, a new generation of ad agency CREATIVE ORCHESTRA (world’s first ‘not for profit’ ad agency) www.creativeorchestra.com.
Blogs on ethical marketing issues on Brand Republic.
Written for many titles, including Creative Review, FT, Third Sector magazine, Canvas 8, and many more. Writing books on ‘Maverick Brands’ and ‘THUNK (a different way to think)’.
Written several micro books, ‘Why Women Shop on Venus & Men Shop on Mars’, ‘Open Minds’ (D&AD) and writing 100 Cals.
Appeared on TV many times as advertising and brand expert – BBC Watchdog, BBC Working Lunch, BBC 4, Channel 4. As well as several online TV programmes.
Lectures around the world on advertising, branding, ethical marketing, and creativity.
In my spare time I play in the ‘plunderphonics’ band The Perrinormal.
Lives in Crouch End.

Mobile may be the next big thing but are we missing the elephant in the room?

By March 4 2013, 2:04 am 1 Comment

Unilever’s chief marketing & communications officer, Keith Weed, identifying the potential of mobile for marketers at the Mobile World Congress but is he missing the 6 elephants in the room?

Does Fairtrade really need a fortnight to sell itself anymore?

By February 25 2013, 3:03 am Leave a comment

Today is the first day of Fairtrade Fortnight, it’s a nice literation, but given the success of Fairtrade – sales have risen last year by over 19% to £694m –  do they really need two weeks of promotion any more?

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Will Adland be forced to move to new lands to hire talent?

By February 19 2013, 1:57 am 2 Comments

A recent report says that the West End is now one of the most expensive places to set up a business. Add to that the fact London has one of the most expensive travel costs, plus housing costs and you have to wonder how anyone can afford to live and work in London anymore.

Are you a Metricmaniac?

By February 7 2013, 3:02 am 4 Comments

Data can easily become an addiction and so often, like a lamp post, rather then be illuminating it just becomes a prop, used to justify rather than inform. And after a while you want more and more of it until you finally become OCD (Obsessed with Collecting Data). I call it Metricmania.

Forget religion, could brands be the new champions of social values?

By February 1 2013, 1:32 am 1 Comment

Who is responsible for the values of our society? For teaching us what matters, what is right and wrong and the degrees between? Could it be brands that take over that role in the future? Or are they in fact doing it now?

Could the British Embassy’s scaremongering radio ad unjustly brand Spain as a dangerous place to travel?

By January 31 2013, 1:17 am Leave a comment

The ad, which was broadcast on the radio with no consideration for the damage it could do to Spain’s image, was totally irresponsible. What were the British Embassy thinking?

Tony the Tiger (1951-2013) becomes a victim of ethical consumerism.

By January 29 2013, 1:54 am Leave a comment

He’s been around for over 60 years selling one of Kellogg’s classic brands but times have changed and Frosties hasn’t. With such a high sugar level, 37%, it has become unacceptable as a breakfast cereal for families and a target for campaigners against sugary foods.

‘Digital’ or ‘marketing’, to be or not to be? Do clients really care?

By January 25 2013, 2:51 am Leave a comment

Research company Forrester is predicting that we’ll be dropping the word digital marketing for just marketing in 2013. Nothing like a view from the ivory tower.

Does data really give us the whole picture?

By January 22 2013, 12:33 am 1 Comment

Does hard data really tell us how consumers behave? And why? Can it predict how to make your ads more effective? Or can it actually give us the wrong message?

Think horse meat in Tesco burgers is bad, try these… human meat sausages.

By January 20 2013, 11:17 pm 2 Comments

The ethics of food has been high up the agenda for a long while, and even though press coverage of incidents like this raises the awareness, it actually distracts from the bigger ethical issues that they are less interested in reporting.

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