Posts By: Chris Arnold

British Arrows Craft Awards 2014

At last night’s awards there was some great TV, cinema, online, outdoor and filmic work done by British agencies and production companies. A brilliant reminder that quality still exists in an age of reduced budgets and more cautious marketers, even if it comes at a price.

In the Christmas ad war, as British retailers slug it out against German retailers Aldi and Lidl, has Sainsbury’s scored an own goal?

The new Sainsbury’s TV Xmas ad has split the nation. Beautifully shot, it’s a film not an ad. Some love it others think it’s exploiting the Great War just so out ego John Lewis. It’s had lots of complaints including people boycotting the supermarket. Is it a masterpiece or an own goal?

The problem with using celebrities – they may buy a rival brand!

This week, former X Factor judge, and ex Pussycat Dolls pop star, Nicole Scherzinger found herself getting the kind of publicity you just don’t want as a celebrity when you’ve signed a big deal with a big brand like Muller but actually buy a rival brand, Total.

Campaign for Great British Copywriting

As a number of Adland’s great writers, including Tony Brignull, lament the decline of copywriting we ask ‘is great copywriting dead or has it just changed the way it looks?”

Is gluten-free just a trend or a real health issue?

This week it was announced that more and more retailers are stocking gluten-free products. Asda has promised to stock at least 8 core gluten-free products in all stores. But is it really because gluten-free has become one of the biggest fads of the last decade?