The total value of transactions using mobile technology is expected to grow dramatically. In the battle to win the payment method there are three key players – the financial industry, the technology companies (Apple, Google, Samsung) and the retailers. So who will win?
Posts By: Chris Arnold
There are few brands that can exist without trust and in a competitive environment, trust can be the difference between making a sale or not. So why do some brands seem to throw it all away so easily by lying, exploiting people or just cheating the tax system.
Clients are “unfair and greedy” in their approach to paying agencies, according to the MAA (Marketing Agencies Association).
I think few agencies would disagree with that.
However, few CFOs’ seem to get it.
The Unite union are angry that Pizza Express have been taking 8% off tips for there staff. In an age when consumers are more conscious of the how big brands treat their staff, and avoid abusers, this is dumb.
It’s a simple idea, if you want to control every aspect of your green credentials, when it comes to wood, then buy a forest.
Ikea have been very vocal about their commitment to sustainable and low-cost production, so it’s no surprise they have purchased woodland in Romania – 33,600 hectares – and the Baltics to coordinate there own forestry management and wood production.
The MAA (Marketing Agencies Association) are taking the lead among trade bodies and demanding fairer pitches. The MAA has to be admired that it really does take the bull by the horns and isn’t afraid to take on the big brands.
Big brands, from HSBC to Google, are starting to become bad brands as the ordinary consumer turns against them for their tax dodging and corporate greed. Yet few politicians see the connecting between a socially conscious ethical consumer and how they’ll vote.