Posts By: Chris Arnold
Defra’s (Department for the Environment, Food and Rural Affairs) failure to make us aware of climate change has been called a “colossal failure” by expert Bob Ward, policy and communications director at the Grantham Research Institute on Climate Change and the Environment at LSE…
This controversial quote was said live on LBC (radio) last week by a woman who prefixed it with, ”I’m Jewish so I can say this.” But that’s not what’s really controversial…
Heart in Business is a new initiative launched by Andrew Thornton. The philosophy behind the Heart in Business programme is a move away from the current corporate mindset, which puts quarterly profit above everything else, to putting as much value on people, community, environment and real values.
PepsiCo’s Mountain Dew drink got a lot of criticism for producing what some regarded as the most racist ad of all time. Now they are not only offending black people but Jews too.
At last night’s awards there was some great TV, cinema, online, outdoor and filmic work done by British agencies and production companies. A brilliant reminder that quality still exists in an age of reduced budgets and more cautious marketers, even if it comes at a price.
The new Sainsbury’s TV Xmas ad has split the nation. Beautifully shot, it’s a film not an ad. Some love it others think it’s exploiting the Great War just so out ego John Lewis. It’s had lots of complaints including people boycotting the supermarket. Is it a masterpiece or an own goal?
This week, former X Factor judge, and ex Pussycat Dolls pop star, Nicole Scherzinger found herself getting the kind of publicity you just don’t want as a celebrity when you’ve signed a big deal with a big brand like Muller but actually buy a rival brand, Total.