South Korean car company have just announced they are to sponsor the Tate. It’s an 11 years sponsorship deal.
Posts By: Chris Arnold
“Healthy Checkouts” could lead the way in encouraging other retailers to take an ‘ethics over profits’ approach and improve the health of our kids… and parents.
As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as the head of Premier Foods Gavin Darby recently declared, “it works”. As reported in Marketing, “We are unashamedly sticking with TV advertising and will not be shifting significant spend into digital channels.”
There is a fine line between using the spirit of Christmas and trying to convince people your are the spirit of Christmas.
Working with a historian and a world famous psychologist, we asked ourselves this question.
The new Girls Of Ryanair cabin crew calendar may look good on a mechanic’s wall in his garage, but is it really suitable to be flogging it to families in the queue for Malaga?
With clients extending payment terms, many now ridiculous, what do you do when you have to face a CFO who has no morals and no intention of paying you? A shocking story.
The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?
Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing.
It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers.