Posts By: Chris Arnold

Hyundai sponsors the Tate.

South Korean car company have just announced they are to sponsor the Tate. It’s an 11 years sponsorship deal.

Why is TV beating digital in battle for FMCG ad spend?

TV family

As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as the head of Premier Foods Gavin Darby recently declared, “it works”. As reported in Marketing, “We are unashamedly sticking with TV advertising and will not be shifting significant spend into digital channels.”

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The new age of honesty

The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?