The Trivago strategy may not be dumb, but the ads are. What I believe is a proven fact – that they could have achieved the same result for half the media spend with smarter ads.
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Brands all like to support charity, which is good. But when it turns from support a good cause for the right reason to the wrong reasons, and it becomes just market, consumers see through it.
It’s 1 am and my 16-month-old baby has woken up screaming. He’s twisted in pain. I go to a baby site to get advice and I get a Coke ad!
Anyone who is into disruptive innovation at a business level will know the name Joseph Schumpeter and his ideas about creative destruction.
Why are some brands skipping ad agencies and going straight to Hollywood directors to make their ads? TV is changing from the big idea to big entertainment.
What is the future of the ad industry? Gloom or boom? New thinking or back to old? No one knows for sure but what is certain, it’s all changing again.
Failure is a threat to all businesses, especially the big ones. Kodak, HMV, MFI, Blockbuster.. .the list is long. The lesson is to stay relevant to your consumer.
52% of top 500 companies have disappeared in the last 15 years, companies need to think differently if they want to survive which is why they need dyslexics minds to help them.
To keep up, keep ahead and even keep in business, big brands need to rethink how they do business. They need to embrace data, technology and most of all be more customer centric, writes Chris Arnold, founder of THE GARAGE, a disruptive thinking & innovation consultancy.
Despite the gloom and doom about Brexit, Dyslexic entrepreneur Chris Arnold believes that creative thinking is the key to retaining the UK’s business success. But it will require old traditional companies to innovate and change the way they work.