For a long time BHS has been in decline. So its failure, after 88 years in business, is hardly a big surprise. So what went wrong? A summary from numerous experts.
Posts Categorized: http://www.ecoethicalmarketing.info./Ethical_marketing__the_new_consumer/Welcome.html
Dark Media 8 is offering brands the first chance for advertisers to reach the new underground culture on the Dark Web.
Why do so many brands lie when it ends up costing them both a fortune and their brand reputation? Chris Arnold explores some classic examples.
Yahoo was once equal to Google, but now it’s declining fast. It’s lost it’s way and energy, so is it the end of the road for Yahoo?
As part of a series on the Future of Advertising, Chris Arnold has gone through over 100 articles, blogs, reports, comments and research on ad blockers – now used by over 198 million people and growing over 41% YoY – to bring you a definitive summation of the crisis that is hitting digital advertising like a tidal wave and what it means for brands, publishers and agencies.
Levi’s, Nike, Adidas, H&M, Timberland, Puma and many other top fashion brands, organisations and suppliers have got together to launch a new initiative to improve the plight of workers in the fashion industry in Asia, South America, Philiipines and other parts of the world.
The total value of transactions using mobile technology is expected to grow dramatically. In the battle to win the payment method there are three key players – the financial industry, the technology companies (Apple, Google, Samsung) and the retailers. So who will win?
There are few brands that can exist without trust and in a competitive environment, trust can be the difference between making a sale or not. So why do some brands seem to throw it all away so easily by lying, exploiting people or just cheating the tax system.
Does Facebook LIKES mean anything at all? With consumers using Facebook to complain, maybe it’s time Facebook introduced a dislike button.
Mumsnet recently carried out a survey of its members about good and bad ads for the DMA’s ‘Why Women Shop on Venus & Men Shop on Mars’ conference. What came top was cute, but what came in at the bottom is a warning to any brand manager targeting women shoppers. Beware, your next big campaign may put more women off than turn them on.