How can a 19 year old from Romford, armed with just a video cam in their bedroom, get more viewers than most bands, TV shows, magazines and adverts? No wonder advertisers are beating a path to their doors.
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Most brands get it wrong. It’s a different set of rules. All you need to know about marketing locally to communities.
It’s an interesting debate, especially coming from big brands that make large profits being less enthusiastic about suppliers doing the same.
For a long time BHS has been in decline. So its failure, after 88 years in business, is hardly a big surprise. So what went wrong? A summary from numerous experts.
Dark Media 8 is offering brands the first chance for advertisers to reach the new underground culture on the Dark Web.
Why do so many brands lie when it ends up costing them both a fortune and their brand reputation? Chris Arnold explores some classic examples.
Yahoo was once equal to Google, but now it’s declining fast. It’s lost it’s way and energy, so is it the end of the road for Yahoo?
As part of a series on the Future of Advertising, Chris Arnold has gone through over 100 articles, blogs, reports, comments and research on ad blockers – now used by over 198 million people and growing over 41% YoY – to bring you a definitive summation of the crisis that is hitting digital advertising like a tidal wave and what it means for brands, publishers and agencies.
Levi’s, Nike, Adidas, H&M, Timberland, Puma and many other top fashion brands, organisations and suppliers have got together to launch a new initiative to improve the plight of workers in the fashion industry in Asia, South America, Philiipines and other parts of the world.
The total value of transactions using mobile technology is expected to grow dramatically. In the battle to win the payment method there are three key players – the financial industry, the technology companies (Apple, Google, Samsung) and the retailers. So who will win?