Anyone who is into disruptive innovation at a business level will know the name Joseph Schumpeter and his ideas about creative destruction.
Posts Categorized: http://www.ecoethicalmarketing.info/Ethical_marketing__the_new_consumer/Welcome.html
Why are some brands skipping ad agencies and going straight to Hollywood directors to make their ads? TV is changing from the big idea to big entertainment.
Failure is a threat to all businesses, especially the big ones. Kodak, HMV, MFI, Blockbuster.. .the list is long. The lesson is to stay relevant to your consumer.
Does Facebook LIKES mean anything at all? With consumers using Facebook to complain, maybe it’s time Facebook introduced a dislike button.