The adoption of NFC (Near Field Communications) by Apple has now sealed its success as the hot new technology marketers will demand.
The new iPhone, is now a starting to be defined by what it doesn’t have, most noticeable NFC which is present in 90% of all other smartphones, meaning iPhone users are going to miss out on the new marketing revolution.
Red is one of the most popular colours for logos (Argos, Nike, Illy, Brand Republic) and often used in advertising to draw the eye – how great would those Economist ads be if they’d used pink or purple?
EIRIS (Ethical Investment Research Service) is a leading global provider of independent investment research into the environmental, social, governance and ethical performance of companies. Its recent survey is good news for a number of UK companies.
The ‘4th element’, technology, has transformed the marketing industry. It has given us another dimension to play with. But, putting digital aside (as that’s now old news) technology is now the key element we need to understand in 2012.
The buzz word of the moment is ‘ergopsychonomics’ – a mash up of ergonomics (how people interact with objects) with psychology, because much of what makes technology a hit or miss is more about how it interacts and engages our minds than anything else, the psychology of consumerism. Read more on Forget Behavioural Economics, now it’s Ergopsychonomics….
I’m sure everyone who values creativity and innovation will be saddened by the news that Steve Jobs has died. His vision and approached made Apple a world leader. He was one of the ‘crazy ones’. But he made a difference, because like the slogan Apple used for many years, he did THINK DIFFERENT.
Read more on Steve Jobs dies…
I think most of
us consumers welcome the new regulations laid down by the ASA over web
advertising. Alas, it’s not really the ads that concern me. In fact looking at
statistics, unlike TV ads that we do notice, web ads are largely ignore. Their
response rates are so rubbish you have to wonder why some clients put so much
faith in them.
Read more on Welcome to the web world of Brand Terrorism….