Tag Archives: ASA

Forget ‘love brands’, think ‘hate brands’.

By December 19 2011, 1:26 am 8 Comments

Why do some brands lie to consumers? Especially when there are so many honest ways to sell. 2012 needs to be a year of stamping down on bad practice and a return to honest ads.

And you wonder why people think admen are untrustworthy?

By August 1 2011, 12:11 am 1 Comment

Should we ban retouching of images that portray false images? Chris Arnold thinks so.

Social media and ethics: Why is Mumsnet boycotting Nestlé?

By February 20 2011, 6:46 pm 4 Comments

With over a million members few brands can doubt the influence of Mumsnet. And when they decide to ask their members to boycott a product or brand, that’s a dangerous place to be for any company, especially Nestlé given their range of products are mainly bought by women. Especially serious as women are responsible for up to 85% of all consumer purchases and Mumsnet has over a million users with an estimated influence over 10 million through word of mouth alone.

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Welcome to the web world of Brand Terrorism.

By February 8 2011, 1:58 am 1 Comment

I think most of
us consumers welcome the new regulations laid down by the ASA over web
advertising. Alas, it’s not really the ads that concern me. In fact looking at
statistics, unlike TV ads that we do notice, web ads are largely ignore. Their
response rates are so rubbish you have to wonder why some clients put so much
faith in them.

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