This week you would have read that Morrison’s have had a TV ad banned for condoning unhealthy eating. But that’s only part of the story…
Posts Tagged: ASA
If one thing has been shown in the last week, the ASA’s principle values of ‘legal, decent & honest’ doesn’t fit within Wonga’s moral code.
WARNING: EXPLICIT CONTENT. You can’t miss it and it must be one of the most noticeable campaigns of the moment, the poster for the Australian underwear brand AussieBum. And then there’s the H&M one…
The ASA have just wrapped the punk brewery BrewDog over the knuckles for implying a swear word on their website. The extract the ASA highlighted was, “BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery. Say goodbye to the corporate beer whores …”
Why do some brands lie to consumers? Especially when there are so many honest ways to sell. 2012 needs to be a year of stamping down on bad practice and a return to honest ads.
Should we ban retouching of images that portray false images? Chris Arnold thinks so.
With over a million members few brands can doubt the influence of Mumsnet. And when they decide to ask their members to boycott a product or brand, that’s a dangerous place to be for any company, especially Nestlé given their range of products are mainly bought by women. Especially serious as women are responsible for up to 85% of all consumer purchases and Mumsnet has over a million users with an estimated influence over 10 million through word of mouth alone.
I think most of
us consumers welcome the new regulations laid down by the ASA over web
advertising. Alas, it’s not really the ads that concern me. In fact looking at
statistics, unlike TV ads that we do notice, web ads are largely ignore. Their
response rates are so rubbish you have to wonder why some clients put so much
faith in them.