Tag Archives: Barclays

Branding: the reframing of greed.

By July 4 2012, 1:54 am 4 Comments

Well it really has been a bad few weeks for banking and a field day for the media as they fuel Britain’s growing hate of bankers and the “disease of greed” as one put it. Banking as a brand couldn’t be at a lower point.

Social media and ethics: Why is Mumsnet boycotting Nestlé?

By February 20 2011, 6:46 pm 4 Comments

With over a million members few brands can doubt the influence of Mumsnet. And when they decide to ask their members to boycott a product or brand, that’s a dangerous place to be for any company, especially Nestlé given their range of products are mainly bought by women. Especially serious as women are responsible for up to 85% of all consumer purchases and Mumsnet has over a million users with an estimated influence over 10 million through word of mouth alone.

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Is it time for a new set of values for a new era of advertising?

By February 18 2009, 2:42 am 2 Comments

Words can be like brands and one word that has now got the worse brand image of  all time must be ‘greed’. T-shirts are already appearing in markets with a Thatcher cartoon on and the slogan “greed is good for a few and bad for the rest of us”.

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