Research company Forrester is predicting that we’ll be dropping the word digital marketing for just marketing in 2013. Nothing like a view from the ivory tower.
Posts Tagged: big media
Everyone’s got a prediction or two (or 13) for 2013. Of course if the Mayans are right we won’t make it to Christmas, but assuming they are wrong here’s my few.
If digital is the new advertising, why are we all talking about the John Lewis TV ad? Probably because it’s powerfully emotive and has an amazing song, which all leaves us with a positive emotional experience.
Both Google and Facebook have faced major share price slumps due to falling advertising revenues. Meanwhile big brands are increasing spend on Big Media (TV and outdoor).
This week’s announcement that Wonga is to sponsor the Newcastle United has NOT gone down well with fans, politicians, muslims or players. Even if the deal is worth £8 million, many are questioning the ethics of pay day loan companies. and where the money comes from.