Tag Archives: British Airways

Unilever wins top green points, Starbucks benefits from Fairtrade split and Clonakilty is the world’s best black pudding.

By January 18 2012, 1:56 am Leave a comment

Just how green are top brands? Who does the walk, not just the talk? Climate Counts Company Scorecard is a global league table which rates businesses on their environmental initiatives. CCCS scores the largest companies, by revenue, in 16 industry sectors on their actions to address climate change.

The easy way to customer relationship management, not.

By July 29 2008, 1:22 am 1 Comment

When you fly on a cheap airline you can expect to be
travelling cattle class but that doesn’t mean that brands like EasyJet and
Ryanair (especially given their profit warnings) can afford to treat customers
like cattle. In today’s consumer dominated marketplace and credit crunching
times, the customer may want cheap prices but still expects to be treated well.

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