How can a 19 year old from Romford, armed with just a video cam in their bedroom, get more viewers than most bands, TV shows, magazines and adverts? No wonder advertisers are beating a path to their doors.
Posts Tagged: Chris Arnold. Creative Orchestra
Big brands, from HSBC to Google, are starting to become bad brands as the ordinary consumer turns against them for their tax dodging and corporate greed. Yet few politicians see the connecting between a socially conscious ethical consumer and how they’ll vote.
Just how green are top brands? Who does the walk, not just the talk? Climate Counts Company Scorecard is a global league table which rates businesses on their environmental initiatives. CCCS scores the largest companies, by revenue, in 16 industry sectors on their actions to address climate change.