Tag Archives: Chris Arnold

Is marketing a science, an art or a faith?

By May 24 2013, 1:49 am Leave a comment

What do you believe in? God, football, politics, vegetarianism, ethics… don’t say you don’t, we are all hard wired to believe in things. The trouble is, sometimes those beliefs deserve a little more open mindedness.

Greening up music festivals

By May 14 2013, 11:45 pm Leave a comment

This year, how green will the festival you are going to be? Festivals are getting greener and one is even banning commercial giveaways to reduce wate.

The Art of Brand Suicide. Or how indulgent creatives sometimes go too far.

By April 28 2013, 12:45 am Leave a comment

Shock may work well for artists with little talent because it gets you noticed, but when ad agency creatives indulge themselves with insensitive mock suicide scripts, because they can’t think up a really good idea, you have to question if they should keep their jobs.

Saving a life an hour, now that’s what I call CSR.

By April 22 2013, 1:46 am Leave a comment

Every day 200 kids die due to dirty water. P&G and Asda are running the campaign across all 1,200 SKUs (including Pampers, Arial, Oral B, Gillette, Pantene) and are pledging to provide purifying equipment that will produce 2 litres of clean water for each product sold. Their aim is save a life an hour.

M&S proves that even good ads can’t sell a donkey.

By April 12 2013, 12:34 am Leave a comment

While their food range is selling well, with like-for-like food sales growing 4%, their clothing range is in trouble with a 3.8% decline. So what’s Plan B?

Justin Bieber’s faked up Twitter fans raises questions about Fakebook too.

By April 11 2013, 1:13 am 5 Comments

The revelation that half of Bieber’s 37m Twitter fans are fakes comes as no surprise to many of us. We’ve all known for a long time you can buy fake Twitter and Facebook fans. The question is, how many brands are doing the same?

Great minds think alike – the secret of why top brands sell.

By March 26 2013, 3:02 am 1 Comment

John Hegarty and Martin Sorrell have both upset those with different beliefs. But instead of debating the rights and wrongs of Twitter and data, maybe we can learn from what big brands are doing right and refocus on good old selling.

Trend spotting in food and drink – new ideas from the IFE show.

By March 20 2013, 2:32 am Leave a comment

Having spent a long day at the IFE (International Food & Drink) show, it’s always interesting to see new trends in the market place. My pick of the best new products is Cho! Drinking Gazpacho.

Predicting consumer behaviour – Data vs Psychology – the survey results.

By March 11 2013, 2:02 am Leave a comment

While the media maybe championing data as the answer to the great mystery of understanding consumer behavior, our recent survey reveals many clients think psychology offers better insight and value than data. Of course, together they make a great pair.

Should we ban all payday loan ads?

By March 7 2013, 2:26 am Leave a comment

News that the OFT (Office of Fair Trading) has finally cracked down on payday loan companies is good news for all, well unless you are a legal loan sharks making profit from exploiting the poor and vulnerable. So morally, should we ban them from advertising as well?

Latest jobs Jobs web feed

Visit Brand Republic Jobs