ABF’s retail brand Primark has announced a massive growth in sales and profits, expansion into America and better ethical policies. Is the bad guy of retail becoming the good guy?
Posts Tagged: Chris Arnold
As a number of Adland’s great writers, including Tony Brignull, lament the decline of copywriting we ask ‘is great copywriting dead or has it just changed the way it looks?”
This week it was announced that more and more retailers are stocking gluten-free products. Asda has promised to stock at least 8 core gluten-free products in all stores. But is it really because gluten-free has become one of the biggest fads of the last decade?
The adoption of NFC (Near Field Communications) by Apple has now sealed its success as the hot new technology marketers will demand.
“From religion to politics, economics to marketing, ‘community’ is the key word that needs to be painted 6 foot tall on all walls of thought leaders.”
It’s a smart idea, even if a few years too late, but Facebook’s new Buy Button could be a great move, for the brand. Or another disaster.
It’s currently being piloted in the US and allows brands to post ads on Facebook newsfeed with direct links to purchase. It relies on impulse purchasing, which if well targeted could be successful. If used in a random way, which despite all the data, many ads I see on Facebook are, it will probably disappoint.
This week you would have read that Morrison’s have had a TV ad banned for condoning unhealthy eating. But that’s only part of the story…
There are over 10,000 charity shops across the UK and growing, but all are failing to use cheap modern technology that could help them make more money. Why?
Despite claims that the Responsibility Deal is delivering against targets, and the revised one will do more, there are those that believe we need a more dramatic solution and legislation, not a voluntary scheme, which could include a total ban on alcohol marketing.
If one thing has been shown in the last week, the ASA’s principle values of ‘legal, decent & honest’ doesn’t fit within Wonga’s moral code.