There is a fine line between using the spirit of Christmas and trying to convince people your are the spirit of Christmas.
Red is one of the most eye grabbing colours and has become not only the colour of Christmas but the colour favoured by many brands.
Red is one of the most popular colours for logos (Argos, Nike, Illy, Brand Republic) and often used in advertising to draw the eye – how great would those Economist ads be if they’d used pink or purple?
It’s not really fair trade and it’s not as green as promised. Worse, LOCOG have proven itself to be exploitative and totally out of touch with today’s ethical consumer.
Coconut water is one of the fastest growing beverage categories in the US and UK (estimated to reach $1bn soon) due to its natural hydrating qualities, great taste and nutritional benefits, not to mention the large number of celebrities (from film to music to sports) endorsing it.
When it comes to ethics in the food business obesity is top of the agenda. But despite our ever rising obesity levels in the UK many food brands have done little to really tackle the issue. However, it seems economics is doing the work instead.
As part of the government’s Public Health Responsibility Deal, seventeen companies, from snack foods to fast foods to soft drinks, have committed to reducing calories. More than three-quarters of the retail market have signed up….
Just how green are top brands? Who does the walk, not just the talk? Climate Counts Company Scorecard is a global league table which rates businesses on their environmental initiatives. CCCS scores the largest companies, by revenue, in 16 industry sectors on their actions to address climate change.
“No-no-no!” Christmas in October is a no no.
Before you launch your new Christmas themed TV ad you may want to pause a moment and ask if you are doing more harm than good for your brand?
Read more on Back off Santa! Shoppers say NO to Christmas ads…