The adoption of NFC (Near Field Communications) by Apple has now sealed its success as the hot new technology marketers will demand.
There are over 10,000 charity shops across the UK and growing, but all are failing to use cheap modern technology that could help them make more money. Why?
Despite claims that the Responsibility Deal is delivering against targets, and the revised one will do more, there are those that believe we need a more dramatic solution and legislation, not a voluntary scheme, which could include a total ban on alcohol marketing.
There is a fine line between using the spirit of Christmas and trying to convince people your are the spirit of Christmas.
Working with a historian and a world famous psychologist, we asked ourselves this question.
The new Girls Of Ryanair cabin crew calendar may look good on a mechanic’s wall in his garage, but is it really suitable to be flogging it to families in the queue for Malaga?
With clients extending payment terms, many now ridiculous, what do you do when you have to face a CFO who has no morals and no intention of paying you? A shocking story.
The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?
Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing.
It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers.