Despite claims that the Responsibility Deal is delivering against targets, and the revised one will do more, there are those that believe we need a more dramatic solution and legislation, not a voluntary scheme, which could include a total ban on alcohol marketing.
There is a fine line between using the spirit of Christmas and trying to convince people your are the spirit of Christmas.
Working with a historian and a world famous psychologist, we asked ourselves this question.
The new Girls Of Ryanair cabin crew calendar may look good on a mechanic’s wall in his garage, but is it really suitable to be flogging it to families in the queue for Malaga?
With clients extending payment terms, many now ridiculous, what do you do when you have to face a CFO who has no morals and no intention of paying you? A shocking story.
The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?
Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing.
It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers.
The new iPhone, is now a starting to be defined by what it doesn’t have, most noticeable NFC which is present in 90% of all other smartphones, meaning iPhone users are going to miss out on the new marketing revolution.
Ever lost your mobile – followed by a sense of utter panic? Left it at home and had to go back, despite being late for the office because you can’t live without it? Need to check it every 5 minutes in case you’re missing something? Then you are in the majority of mobile users.