Despite the gloom and doom about Brexit, Dyslexic entrepreneur Chris Arnold believes that creative thinking is the key to retaining the UK’s business success. But it will require old traditional companies to innovate and change the way they work.
Posts Tagged: Creative Economy
As a number of Adland’s great writers, including Tony Brignull, lament the decline of copywriting we ask ‘is great copywriting dead or has it just changed the way it looks?”
Will WPP collapse like a stack of cards? Will the industry fall and rise like a phoenix? Or will it muddle through? Has the industry lost its values and value to clients in the pursuit of shareholder value? These were just some of the discussions I’ve had over three amazing days spent on the Aurora boat at the Marketing Forum.