It’s a simple idea, if you want to control every aspect of your green credentials, when it comes to wood, then buy a forest.
Ikea have been very vocal about their commitment to sustainable and low-cost production, so it’s no surprise they have purchased woodland in Romania – 33,600 hectares – and the Baltics to coordinate there own forestry management and wood production.
Read more on Ikea goes greener by buying its own forests….
The MAA (Marketing Agencies Association) are taking the lead among trade bodies and demanding fairer pitches. The MAA has to be admired that it really does take the bull by the horns and isn’t afraid to take on the big brands.
As politicians and the media cultivating a fear of immigration, a campaign to fight Xenophobia is about to launch. And it’s the first crowd funded ad campaign in history.
Well when it comes to election marketing the Americans can teach us a few things. But if the Tories recent ad is anything to go by, the era of great British political advertising is well past.
Is The Sun’s topless Page 3 an outdated sexist statement? Should Adland rethink the way it also portrays women?
Defra’s (Department for the Environment, Food and Rural Affairs) failure to make us aware of climate change has been called a “colossal failure” by expert Bob Ward, policy and communications director at the Grantham Research Institute on Climate Change and the Environment at LSE…
This controversial quote was said live on LBC (radio) last week by a woman who prefixed it with, ”I’m Jewish so I can say this.” But that’s not what’s really controversial…
Heart in Business is a new initiative launched by Andrew Thornton. The philosophy behind the Heart in Business programme is a move away from the current corporate mindset, which puts quarterly profit above everything else, to putting as much value on people, community, environment and real values.
PepsiCo’s Mountain Dew drink got a lot of criticism for producing what some regarded as the most racist ad of all time. Now they are not only offending black people but Jews too.
At last night’s awards there was some great TV, cinema, online, outdoor and filmic work done by British agencies and production companies. A brilliant reminder that quality still exists in an age of reduced budgets and more cautious marketers, even if it comes at a price.