Shock may work well for artists with little talent because it gets you noticed, but when ad agency creatives indulge themselves with insensitive mock suicide scripts, because they can’t think up a really good idea, you have to question if they should keep their jobs.
Every day 200 kids die due to dirty water. P&G and Asda are running the campaign across all 1,200 SKUs (including Pampers, Arial, Oral B, Gillette, Pantene) and are pledging to provide purifying equipment that will produce 2 litres of clean water for each product sold. Their aim is save a life an hour.
While their food range is selling well, with like-for-like food sales growing 4%, their clothing range is in trouble with a 3.8% decline. So what’s Plan B?
John Hegarty and Martin Sorrell have both upset those with different beliefs. But instead of debating the rights and wrongs of Twitter and data, maybe we can learn from what big brands are doing right and refocus on good old selling.
Having spent a long day at the IFE (International Food & Drink) show, it’s always interesting to see new trends in the market place. My pick of the best new products is Cho! Drinking Gazpacho.
While the media maybe championing data as the answer to the great mystery of understanding consumer behavior, our recent survey reveals many clients think psychology offers better insight and value than data. Of course, together they make a great pair.
News that the OFT (Office of Fair Trading) has finally cracked down on payday loan companies is good news for all, well unless you are a legal loan sharks making profit from exploiting the poor and vulnerable. So morally, should we ban them from advertising as well?
Unilever’s chief marketing & communications officer, Keith Weed, identifying the potential of mobile for marketers at the Mobile World Congress but is he missing the 6 elephants in the room?
A recent report says that the West End is now one of the most expensive places to set up a business. Add to that the fact London has one of the most expensive travel costs, plus housing costs and you have to wonder how anyone can afford to live and work in London anymore.