Tag Archives: Creative Orchestra

Will Adland be forced to move to new lands to hire talent?

By February 19 2013, 1:57 am 2 Comments

A recent report says that the West End is now one of the most expensive places to set up a business. Add to that the fact London has one of the most expensive travel costs, plus housing costs and you have to wonder how anyone can afford to live and work in London anymore.

Forget religion, could brands be the new champions of social values?

By February 1 2013, 1:32 am 1 Comment

Who is responsible for the values of our society? For teaching us what matters, what is right and wrong and the degrees between? Could it be brands that take over that role in the future? Or are they in fact doing it now?

Could the British Embassy’s scaremongering radio ad unjustly brand Spain as a dangerous place to travel?

By January 31 2013, 1:17 am Leave a comment

The ad, which was broadcast on the radio with no consideration for the damage it could do to Spain’s image, was totally irresponsible. What were the British Embassy thinking?

Tony the Tiger (1951-2013) becomes a victim of ethical consumerism.

By January 29 2013, 1:54 am Leave a comment

He’s been around for over 60 years selling one of Kellogg’s classic brands but times have changed and Frosties hasn’t. With such a high sugar level, 37%, it has become unacceptable as a breakfast cereal for families and a target for campaigners against sugary foods.

‘Digital’ or ‘marketing’, to be or not to be? Do clients really care?

By January 25 2013, 2:51 am Leave a comment

Research company Forrester is predicting that we’ll be dropping the word digital marketing for just marketing in 2013. Nothing like a view from the ivory tower.

Does data really give us the whole picture?

By January 22 2013, 12:33 am 1 Comment

Does hard data really tell us how consumers behave? And why? Can it predict how to make your ads more effective? Or can it actually give us the wrong message?

Think horse meat in Tesco burgers is bad, try these… human meat sausages.

By January 20 2013, 11:17 pm 2 Comments

The ethics of food has been high up the agenda for a long while, and even though press coverage of incidents like this raises the awareness, it actually distracts from the bigger ethical issues that they are less interested in reporting.

Inside the mind of the consumer: why wanting is better than having.

By January 17 2013, 3:21 am Leave a comment

The outcome of a study on happiness and consumption by the University of Missouri reveals some interesting insights about happiness and consumers.

Don’t Blame Facebook

By January 9 2013, 1:21 am Leave a comment

Last night’s Channel 4 programme, Don’t Blame Facebook’, on the downside of social media was both amusing and shocking – shocking in just how stupid most people on the programme were.

Why is red the colour of Christmas?

By December 24 2012, 6:18 pm 1 Comment

Red is one of the most eye grabbing colours and has become not only the colour of Christmas but the colour favoured by many brands.

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