A recent report says that the West End is now one of the most expensive places to set up a business. Add to that the fact London has one of the most expensive travel costs, plus housing costs and you have to wonder how anyone can afford to live and work in London anymore.
Who is responsible for the values of our society? For teaching us what matters, what is right and wrong and the degrees between? Could it be brands that take over that role in the future? Or are they in fact doing it now?
The ad, which was broadcast on the radio with no consideration for the damage it could do to Spain’s image, was totally irresponsible. What were the British Embassy thinking?
He’s been around for over 60 years selling one of Kellogg’s classic brands but times have changed and Frosties hasn’t. With such a high sugar level, 37%, it has become unacceptable as a breakfast cereal for families and a target for campaigners against sugary foods.
Research company Forrester is predicting that we’ll be dropping the word digital marketing for just marketing in 2013. Nothing like a view from the ivory tower.
Does hard data really tell us how consumers behave? And why? Can it predict how to make your ads more effective? Or can it actually give us the wrong message?
The ethics of food has been high up the agenda for a long while, and even though press coverage of incidents like this raises the awareness, it actually distracts from the bigger ethical issues that they are less interested in reporting.
The outcome of a study on happiness and consumption by the University of Missouri reveals some interesting insights about happiness and consumers.
Red is one of the most eye grabbing colours and has become not only the colour of Christmas but the colour favoured by many brands.