Tag Archives: Creative Orchestra

Is Ryanair’s new fund raising calendar bad taste?

The new Girls Of Ryanair cabin crew calendar may look good on a mechanic’s wall in his garage, but is it really suitable to be flogging it to families in the queue for Malaga?

One agency’s dramatic way to get paid. A true story.

With clients extending payment terms, many now ridiculous, what do you do when you have to face a CFO who has no morals and no intention of paying you? A shocking story.

The new age of honesty

The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?

Just because you know where I am, doesn’t mean I’m listening.

Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing.

66% of 37% of numbers are made up by 45% of people who have a 93% chance of getting away with it.

It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers.

The new iPhone – No NFC… no comment!

The new iPhone, is now a starting to be defined by what it doesn’t have, most noticeable NFC which is present in 90% of all other smartphones, meaning iPhone users are going to miss out on the new marketing revolution.

Mobile Anxiety Syndrome – how is the mobile changing our psychological emotional state?

Ever lost your mobile – followed by a sense of utter panic? Left it at home and had to go back, despite being late for the office because you can’t live without it? Need to check it every 5 minutes in case you’re missing something? Then you are in the majority of mobile users.

Stark raving mad – why being dishonest cost a brand millions.

Can you really trust what you eat? With a big demand for ethical and quality foods conmen are targeting consumer big time. Ironically, a brand that could now be worth millions got greedy and blew it all. Here’s their story…

Is Channel 4’s portrayal of social media fraud a fair assessment?

Fascinating documentary on Channel 4 about corrupt social media. Dispatches – Celebs, Brands and Fake Fans. Chris Atkin’s goes undercover to discover what’s real and what’s fake in the new online social media world.

Why we need to reinvent the ad business and discover the art of advertainment.

If Walt Disney ran an ad agency, how much more successful would it have been than Leo Burnett, JWT, O&M or Saatchi’s? Why do consumer love entertainment and pay for it but hate ads? If we set out to create ads that entertained and they’d wanted to buy, how different would that be

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