If Walt Disney ran an ad agency, how much more successful would it have been than Leo Burnett, JWT, O&M or Saatchi’s? Why do consumer love entertainment and pay for it but hate ads? If we set out to create ads that entertained and they’d wanted to buy, how different would that be
The ASA have just wrapped the punk brewery BrewDog over the knuckles for implying a swear word on their website. The extract the ASA highlighted was, “BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery. Say goodbye to the corporate beer whores …”
It probably went unnoticed by most people at Cannes, but an interview with Martin Sorrell where he said, “We aren’t banks”, highlighted a problem that could dramatically change the ad industry and affect its suppliers, resulting in job losses – the unethical practice of extended payment periods
Cannes was full of lots of great debates, insights and good stuff generally – and some inspiring creativity. But it’s also about good business and how great thinking is helping global brands perform better. In the pursuit of greater success, before we are sold the next big thing, we should pause and ask those key questions…
You can’t have a world festival of advertising without the inevitable discussion about where the hell the industry is going. There are many opinions and from many experts. Here’s a few…
The 5 smart ways of marketing success we can learn from Dumb Ways to Die. It’s a brilliant example of ‘Advertainment’ and total integration. Unlike some campaigns that win creative awards, this one has entered the hall of fame as a hard working marketing campaign too. Not only has it reduced deaths and accidents by 20%, but it’s the most viewed campaign globally of all time!
Having chaired a day at Cannes on ethics and creativity, this year’s big winner, Dumb Ways to Die, proves what all the speakers were saying – that fun creativity delivers the message much better than serious or shocking.
This year’s Observer Ethical Awards were as ever inspiring. Proving that real good is being done not by the big brands but the small ones.
What do you believe in? God, football, politics, vegetarianism, ethics… don’t say you don’t, we are all hard wired to believe in things. The trouble is, sometimes those beliefs deserve a little more open mindedness.