Tag Archives: Creativity

Insights from Cannes – the joy of advertising.

The 5 smart ways of marketing success we can learn from Dumb Ways to Die. It’s a brilliant example of ‘Advertainment’ and total integration. Unlike some campaigns that win creative awards, this one has entered the hall of fame as a hard working marketing campaign too. Not only has it reduced deaths and accidents by 20%, but it’s the most viewed campaign globally of all time!

Insights from Cannes – why fun creativity is the best way to sell ethics

Having chaired a day at Cannes on ethics and creativity, this year’s big winner, Dumb Ways to Die, proves what all the speakers were saying – that fun creativity delivers the message much better than serious or shocking.

Does data really give us the whole picture?

Does hard data really tell us how consumers behave? And why? Can it predict how to make your ads more effective? Or can it actually give us the wrong message?

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