Tag Archives: credit crunch

Is the ad industry about to sink without trace?

By September 30 2008, 3:03 am 23 Comments

Will WPP collapse like a stack of cards? Will the industry fall and rise like a phoenix? Or will it muddle through? Has the industry lost its values and value to clients in the pursuit of shareholder value? These were just some of the discussions I’ve had over three amazing days spent on the Aurora boat at the Marketing Forum.

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The easy way to customer relationship management, not.

By July 29 2008, 1:22 am 1 Comment

When you fly on a cheap airline you can expect to be
travelling cattle class but that doesn’t mean that brands like EasyJet and
Ryanair (especially given their profit warnings) can afford to treat customers
like cattle. In today’s consumer dominated marketplace and credit crunching
times, the customer may want cheap prices but still expects to be treated well.

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