Sunday saw Spain’s historically win over Italy (4:0) to retain their European title. Combined with successes in other sports, Spain really has earned itself a reputation for skill and quality playing. (OK the match against Portugal was a bit limp, but the final made up for that.)
And even if you aren’t a sports fan (like me), this winning streak is having a positive effect upon the brand of Spain.
Last night at the Embassy of Spain the Spanish and British united to celebrate the success of many Spanish brands in the UK (there are over 300 trading here). The Made in Spain, Making it in Britain event featured top speakers which included Spain’s top fashion designer (and regarded as one of the world’s best) Agatha Ruiz de la Prada, a fascinating and colourful character. Read more on Why it’s not just the football Spain is celebrating but also it’s love affair with Britain….