Posts Tagged: DMA

Campaign for Great British Copywriting

As a number of Adland’s great writers, including Tony Brignull, lament the decline of copywriting we ask ‘is great copywriting dead or has it just changed the way it looks?”

Could new EU laws be the death of targeted marketing and big data?

The new proposed EU overhaul of the way consumer data protection is regulated would rule out any contact that isn’t expressly permitted by your potential customer, which would mean an end of targeted ads of any kind – mobile, online, direct mail, telephone marketing and any other method used!

Will the credit crunch kill off organics? How will other ethical brands fair in a recession?

Recession or no recession, greening up your marketing is still hot on the agenda of most businesses. Marketing magazine (front cover last week) may be predicting organics will be suffering as a consequence of overpricing in a price sensitive market but everything else ethical could actually thrive in a recession.

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