It’s an interesting debate, especially coming from big brands that make large profits being less enthusiastic about suppliers doing the same.
Posts Tagged: DMA
As a number of Adland’s great writers, including Tony Brignull, lament the decline of copywriting we ask ‘is great copywriting dead or has it just changed the way it looks?”
The new proposed EU overhaul of the way consumer data protection is regulated would rule out any contact that isn’t expressly permitted by your potential customer, which would mean an end of targeted ads of any kind – mobile, online, direct mail, telephone marketing and any other method used!
Recession or no recession, greening up your marketing is still hot on the agenda of most businesses. Marketing magazine (front cover last week) may be predicting organics will be suffering as a consequence of overpricing in a price sensitive market but everything else ethical could actually thrive in a recession.