Tag Archives: Ethical Marketing & the New Consumer

Is it my imagination or are blokes in ads getting fatter?

By May 9 2012, 1:24 am Leave a comment

After an evening of watching TV I was amazed how many ads featured over weight men. Is this an honest approach to advertising that we are now showing the real average man in the street?

New EIRIS survey gives UK companies the ethical thumbs up.

By May 3 2012, 2:58 am Leave a comment

EIRIS (Ethical Investment Research Service) is a leading global provider of independent investment research into the environmental, social, governance and ethical performance of companies. Its recent survey is good news for a number of UK companies.

Who cares about CSR when you can make a killing?

By April 20 2012, 2:08 am Leave a comment

When Glencoe floated, its 480 partners made a killing. Many ended up as either multi-millionaires or billionaires. But it wasn’t just the money makers who were making a killing… so the BBC claimed.

Could rising sugar prices be good for our health?

By April 11 2012, 1:47 am Leave a comment

When it comes to ethics in the food business obesity is top of the agenda. But despite our ever rising obesity levels in the UK many food brands have done little to really tackle the issue. However, it seems economics is doing the work instead.

Big brands get responsible and sign up to calorie reductions.

By March 28 2012, 12:55 am Leave a comment

As part of the government’s Public Health Responsibility Deal, seventeen companies, from snack foods to fast foods to soft drinks, have committed to reducing calories. More than three-quarters of the retail market have signed up….

Starbucks logo gets greener as does McDonald’s.

By March 22 2012, 2:18 am Leave a comment

Starbucks logo gets greener as does McDonald’s. Love them or hate them, actually most of us love them both, these two giants brands are getting greener by the year. Me, I’m a big fan.

Time to nominated your favorite ethical brand for the Observer Ethical Awards

By March 13 2012, 1:36 am Leave a comment

The Observer Ethical Awards. If you are a green brand fan, or lover of any ethically orientated brand, now’s the chance to be get your fav brand nominated for the Observer Ethical Awards. But hurry, you have until Friday 16th March.

Learn to earn, the big debate.

By February 28 2012, 1:51 am Leave a comment

Former M&S boss, Sir Stuart Rose, has been at the centre of a debate between a scheme to help young people into the workplace and a left wing group ‘Right to Work,’ who are complaining that big businesses offer to try and reduce unemployment is ‘slave labour.’ It’s a highly controversial subject….

Putting all your eggs in a Facebook basket. Modern thinking or madness?

By February 17 2012, 2:24 am 1 Comment

With just 13,000 Facebook fans against millions of TV viewers, why would you gamble a new product launch just on a Facebook campaign?

From iBooks to iKea – what a ‘novel’ idea.

By January 24 2012, 1:38 am 1 Comment

Frankly, I can’t understand why the iBooks backdrop has such a cheap look. For those who don’t have an iPhone or iPad, it looks like a badly illustrated imitation 1970’s wood bookcase.  Here your electronic books are displayed on it.

I like the idea that it presents the books as a virtual bookcase but really, does it have to look so naff? Read more »

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