Levi’s, Nike, Adidas, H&M, Timberland, Puma and many other top fashion brands, organisations and suppliers have got together to launch a new initiative to improve the plight of workers in the fashion industry in Asia, South America, Philiipines and other parts of the world.
Posts Tagged: Ethical Marketing & the New Consumer
There are few brands that can exist without trust and in a competitive environment, trust can be the difference between making a sale or not. So why do some brands seem to throw it all away so easily by lying, exploiting people or just cheating the tax system.
Clients are “unfair and greedy” in their approach to paying agencies, according to the MAA (Marketing Agencies Association).
I think few agencies would disagree with that.
However, few CFOs’ seem to get it.
The Unite union are angry that Pizza Express have been taking 8% off tips for there staff. In an age when consumers are more conscious of the how big brands treat their staff, and avoid abusers, this is dumb.
Big brands, from HSBC to Google, are starting to become bad brands as the ordinary consumer turns against them for their tax dodging and corporate greed. Yet few politicians see the connecting between a socially conscious ethical consumer and how they’ll vote.
Defra’s (Department for the Environment, Food and Rural Affairs) failure to make us aware of climate change has been called a “colossal failure” by expert Bob Ward, policy and communications director at the Grantham Research Institute on Climate Change and the Environment at LSE…
Heart in Business is a new initiative launched by Andrew Thornton. The philosophy behind the Heart in Business programme is a move away from the current corporate mindset, which puts quarterly profit above everything else, to putting as much value on people, community, environment and real values.
The new Sainsbury’s TV Xmas ad has split the nation. Beautifully shot, it’s a film not an ad. Some love it others think it’s exploiting the Great War just so out ego John Lewis. It’s had lots of complaints including people boycotting the supermarket. Is it a masterpiece or an own goal?
ABF’s retail brand Primark has announced a massive growth in sales and profits, expansion into America and better ethical policies. Is the bad guy of retail becoming the good guy?
This week it was announced that more and more retailers are stocking gluten-free products. Asda has promised to stock at least 8 core gluten-free products in all stores. But is it really because gluten-free has become one of the biggest fads of the last decade?