If digital is the new advertising, why are we all talking about the John Lewis TV ad? Probably because it’s powerfully emotive and has an amazing song, which all leaves us with a positive emotional experience.
’s a strange idea but one that can almost be plausible – angry chicken.
The idea is simple. Battery chickens suffer, which means they die angry. Their anger is transferred to the meat as a form of karma and when you eat the meat you get angry.
Both Google and Facebook have faced major share price slumps due to falling advertising revenues. Meanwhile big brands are increasing spend on Big Media (TV and outdoor).
This week’s announcement that Wonga is to sponsor the Newcastle United has NOT gone down well with fans, politicians, muslims or players. Even if the deal is worth £8 million, many are questioning the ethics of pay day loan companies. and where the money comes from.
Recycling materials into fashion has become a big trend. London designer Hoyan Ip has created ‘Bio-trimmings’, a range of buttons and buckles made from waste food.
Where there’s poverty there’s brass… and a corporate sociopath! Food poverty is getting worse, and as Oxfam pointed out this week, as part of their food poverty campaign, some financial institutes are literally making money out of poverty.
A Green Gauge survey by GfK has confirmed what we know here in the UK, that consumer don’t want to pay more fro green and ethical goods or services .
The Bristol Pound launched yesterday and marks a significant step forward in the war between local and corporate trading. So good news for local businesses but bad news for corporates.
While Closer magazine, and editor Laurence Pleau, are enjoying their 15 minutes of fame having published those photos of Kate (Duchess of Cambridge) they may be missing a more serious outcome than a court case, a boycott of French brands.
Google has entered a political storm by banning US president candidate Jill Stein’s ad campaign for the Green Party.