Tag Archives: Ethical Marketing & the New Consumer

Oxfam’s new campaign highlights the effects of corporate sociopaths.

By October 5 2012, 2:37 am Leave a comment

Where there’s poverty there’s brass… and a corporate sociopath! Food poverty is getting worse, and as Oxfam pointed out this week, as part of their food poverty campaign, some financial institutes are literally making money out of poverty.

American survey discovers that consumers don’t want to pay more for green.

By September 25 2012, 3:29 am 1 Comment

A Green Gauge survey by GfK has confirmed what we know here in the UK, that consumer don’t want to pay more fro green and ethical goods or services .

Bristol launches the ethical pound.

By September 19 2012, 2:46 am Leave a comment

The Bristol Pound launched yesterday and marks a significant step forward in the war between local and corporate trading. So good news for local businesses but bad news for corporates.

Could Closer magazine’s defiant attitude result in the boycotting of French brands?

By September 18 2012, 2:02 am Leave a comment

While Closer magazine, and editor Laurence Pleau, are enjoying their 15 minutes of fame having published those photos of Kate (Duchess of Cambridge) they may be missing a more serious outcome than a court case, a boycott of French brands.

Google bans green ads.

By September 5 2012, 2:05 am Leave a comment

Google has entered a political storm by banning US president candidate Jill Stein’s ad campaign for the Green Party.

The ultimate D&AD award – for helping to bring peace to the world.

By August 22 2012, 2:20 am 8 Comments

No matter how big the award, it’s the ones for work that also does good that makes many of us feel fulfilled. Be honest, would you rather get a gold pencil for a toothpaste brand or for a good cause? So check out the D&AD White Pencil award.

Let’s face it, Facebook is f…..ed!

By August 20 2012, 2:21 am 1 Comment

They say that a man’s downfall is either the love of women, money or power. Well Facebook had lots of power but it was the money that is its current downfall. Its share price has halved after the market has woken up to a simple fact – they over claimed their future advertising revenue. So is Facebook finished?

Just how ethical are the 2012 Olympics?

By July 16 2012, 2:52 am Leave a comment

It’s not really fair trade and it’s not as green as promised. Worse, LOCOG have proven itself to be exploitative and totally out of touch with today’s ethical consumer.

When brands get into trouble…

By July 11 2012, 1:59 am 1 Comment

Our winner of worse customer service goes to…Europcar, whose slogan should be, “We really don’t give a damn!” If you listen to their customers, it seems they are trying to become the Ryanair of the rental car business. This is a brand in serious trouble.

Branding: the reframing of greed.

By July 4 2012, 1:54 am 4 Comments

Well it really has been a bad few weeks for banking and a field day for the media as they fuel Britain’s growing hate of bankers and the “disease of greed” as one put it. Banking as a brand couldn’t be at a lower point.

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