Posts Tagged: Ethical Marketing & the New Consumer

Will the Facebook ‘Buy Button’ infringe our privacy even more?

It’s a smart idea, even if a few years too late, but Facebook’s new Buy Button could be a great move, for the brand. Or another disaster.

Facebook Buy Button2

It’s currently being piloted in the US and allows brands to post ads on Facebook newsfeed with direct links to purchase. It relies on impulse purchasing, which if well targeted could be successful. If used in a random way, which despite all the data, many ads I see on Facebook are, it will probably disappoint.

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New trends in natural and organic FMCG.

This week I visited the Natural & Organic Show in Olympia, a trade show featuring hundreds of ‘good’ brands founded by passionate people more interested in health than wealth. Here are the new trends…

Dumb ethics. Just because it may appear ethical, doesn’t mean it is.

There’s a lot of products out there that are a lot less ethical than they may seem, from food and drink to pharmaceuticals. So is it ethical or unethical to sell dumb or misinformed consumers something that is useless or worse, not good for them, because they believe it’s more ethical?