Tag Archives: Ethical Marketing & the New Consumer

Saving a life an hour, now that’s what I call CSR.

Every day 200 kids die due to dirty water. P&G and Asda are running the campaign across all 1,200 SKUs (including Pampers, Arial, Oral B, Gillette, Pantene) and are pledging to provide purifying equipment that will produce 2 litres of clean water for each product sold. Their aim is save a life an hour.

Forget religion, could brands be the new champions of social values?

Who is responsible for the values of our society? For teaching us what matters, what is right and wrong and the degrees between? Could it be brands that take over that role in the future? Or are they in fact doing it now?

Tony the Tiger (1951-2013) becomes a victim of ethical consumerism.

He’s been around for over 60 years selling one of Kellogg’s classic brands but times have changed and Frosties hasn’t. With such a high sugar level, 37%, it has become unacceptable as a breakfast cereal for families and a target for campaigners against sugary foods.

Think horse meat in Tesco burgers is bad, try these… human meat sausages.

The ethics of food has been high up the agenda for a long while, and even though press coverage of incidents like this raises the awareness, it actually distracts from the bigger ethical issues that they are less interested in reporting.

Should the Queen dump Fortnum & Mason over Foie Gras?

Caroline Lucas, a Green MP, has accused Fortnum & Mason of poor ethics by touting the prestigious royal warrants while promoting the luxury unethical foie gras paté to its customers. She wants their royal warrant removed.

If digital is the new advertising, why are we all talking about the John Lewis TV ad?

If digital is the new advertising, why are we all talking about the John Lewis TV ad? Probably because it’s powerfully emotive and has an amazing song, which all leaves us with a positive emotional experience.

Forget Angry Birds, watch out for angry chicken.

’s a strange idea but one that can almost be plausible – angry chicken.

The idea is simple. Battery chickens suffer, which means they die angry. Their anger is transferred to the meat as a form of karma and when you eat the meat you get angry.

Google share price slumps as advertising revenues fall.

Both Google and Facebook have faced major share price slumps due to falling advertising revenues. Meanwhile big brands are increasing spend on Big Media (TV and outdoor).

Has Wonga split Newcastle United?

This week’s announcement that Wonga is to sponsor the Newcastle United has NOT gone down well with fans, politicians, muslims or players. Even if the deal is worth £8 million, many are questioning the ethics of pay day loan companies. and where the money comes from.

How to make food waste fashionable

Recycling materials into fashion has become a big trend. London designer Hoyan Ip has created ‘Bio-trimmings’, a range of buttons and buckles made from waste food.

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