Tag Archives: ethical marketing

The Art of Brand Suicide. Or how indulgent creatives sometimes go too far.

By April 28 2013, 12:45 am Leave a comment

Shock may work well for artists with little talent because it gets you noticed, but when ad agency creatives indulge themselves with insensitive mock suicide scripts, because they can’t think up a really good idea, you have to question if they should keep their jobs.

Saving a life an hour, now that’s what I call CSR.

By April 22 2013, 1:46 am Leave a comment

Every day 200 kids die due to dirty water. P&G and Asda are running the campaign across all 1,200 SKUs (including Pampers, Arial, Oral B, Gillette, Pantene) and are pledging to provide purifying equipment that will produce 2 litres of clean water for each product sold. Their aim is save a life an hour.

Justin Bieber’s faked up Twitter fans raises questions about Fakebook too.

By April 11 2013, 1:13 am 5 Comments

The revelation that half of Bieber’s 37m Twitter fans are fakes comes as no surprise to many of us. We’ve all known for a long time you can buy fake Twitter and Facebook fans. The question is, how many brands are doing the same?

Tony the Tiger (1951-2013) becomes a victim of ethical consumerism.

By January 29 2013, 1:54 am Leave a comment

He’s been around for over 60 years selling one of Kellogg’s classic brands but times have changed and Frosties hasn’t. With such a high sugar level, 37%, it has become unacceptable as a breakfast cereal for families and a target for campaigners against sugary foods.

Think horse meat in Tesco burgers is bad, try these… human meat sausages.

By January 20 2013, 11:17 pm 2 Comments

The ethics of food has been high up the agenda for a long while, and even though press coverage of incidents like this raises the awareness, it actually distracts from the bigger ethical issues that they are less interested in reporting.

Could Closer magazine’s defiant attitude result in the boycotting of French brands?

By September 18 2012, 2:02 am Leave a comment

While Closer magazine, and editor Laurence Pleau, are enjoying their 15 minutes of fame having published those photos of Kate (Duchess of Cambridge) they may be missing a more serious outcome than a court case, a boycott of French brands.

In marketing forget green, think red.

By August 13 2012, 3:20 am Leave a comment

Red is one of the most popular colours for logos (Argos, Nike, Illy, Brand Republic) and often used in advertising to draw the eye – how great would those Economist ads be if they’d used pink or purple?

Branding: the reframing of greed.

By July 4 2012, 1:54 am 4 Comments

Well it really has been a bad few weeks for banking and a field day for the media as they fuel Britain’s growing hate of bankers and the “disease of greed” as one put it. Banking as a brand couldn’t be at a lower point.

Is it my imagination or are blokes in ads getting fatter?

By May 9 2012, 1:24 am Leave a comment

After an evening of watching TV I was amazed how many ads featured over weight men. Is this an honest approach to advertising that we are now showing the real average man in the street?

New EIRIS survey gives UK companies the ethical thumbs up.

By May 3 2012, 2:58 am Leave a comment

EIRIS (Ethical Investment Research Service) is a leading global provider of independent investment research into the environmental, social, governance and ethical performance of companies. Its recent survey is good news for a number of UK companies.

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