Shock may work well for artists with little talent because it gets you noticed, but when ad agency creatives indulge themselves with insensitive mock suicide scripts, because they can’t think up a really good idea, you have to question if they should keep their jobs.
Every day 200 kids die due to dirty water. P&G and Asda are running the campaign across all 1,200 SKUs (including Pampers, Arial, Oral B, Gillette, Pantene) and are pledging to provide purifying equipment that will produce 2 litres of clean water for each product sold. Their aim is save a life an hour.
He’s been around for over 60 years selling one of Kellogg’s classic brands but times have changed and Frosties hasn’t. With such a high sugar level, 37%, it has become unacceptable as a breakfast cereal for families and a target for campaigners against sugary foods.
The ethics of food has been high up the agenda for a long while, and even though press coverage of incidents like this raises the awareness, it actually distracts from the bigger ethical issues that they are less interested in reporting.
While Closer magazine, and editor Laurence Pleau, are enjoying their 15 minutes of fame having published those photos of Kate (Duchess of Cambridge) they may be missing a more serious outcome than a court case, a boycott of French brands.
Red is one of the most popular colours for logos (Argos, Nike, Illy, Brand Republic) and often used in advertising to draw the eye – how great would those Economist ads be if they’d used pink or purple?
Well it really has been a bad few weeks for banking and a field day for the media as they fuel Britain’s growing hate of bankers and the “disease of greed” as one put it. Banking as a brand couldn’t be at a lower point.
After an evening of watching TV I was amazed how many ads featured over weight men. Is this an honest approach to advertising that we are now showing the real average man in the street?
EIRIS (Ethical Investment Research Service) is a leading global provider of independent investment research into the environmental, social, governance and ethical performance of companies. Its recent survey is good news for a number of UK companies.