Tag Archives: ethical marketing

New trends in natural and organic FMCG.

This week I visited the Natural & Organic Show in Olympia, a trade show featuring hundreds of ‘good’ brands founded by passionate people more interested in health than wealth. Here are the new trends…

THE BURNING VILLAGE – A MORAL DILEMMA. HOW WOULD YOU REACT TO THE REAL TRUTH?

When faced with ethical and moral dilemmas, how do we react? Do we take the money or take a stand? Especially when marketing bad brands with bad intentions.

ARE WE SLAVES TO WORDS?

The ‘Big Idea’, ‘Originality’, ‘Engagement’, ‘Content’, ‘Storytelling’, ‘Selfies’ are just a few words, that some may argue, enslave our thinking. Do they help us be better marketers or do they restrict us? And do we even understand the meanings?

Dumb ethics. Just because it may appear ethical, doesn’t mean it is.

There’s a lot of products out there that are a lot less ethical than they may seem, from food and drink to pharmaceuticals. So is it ethical or unethical to sell dumb or misinformed consumers something that is useless or worse, not good for them, because they believe it’s more ethical?

Cultural & iconic references in marketing – are you in touch or living in a white ivory tower?

Benny Hill’s, ‘Ernie, the fastest milkman in the West’ is a symbol of a different time. How many people would get it today?

Faking it. The real cost of buying social media numbers.

No one would argue that there is not a lot of faking up of social media numbers going on. It’s simply too easy, too cheap and often too easy to get away with.

Lidl – putting your ethics where your mouth is.

“Healthy Checkouts” could lead the way in encouraging other retailers to take an ‘ethics over profits’ approach and improve the health of our kids… and parents.

Coke’s #Sharethegood – can brands really own goodwill to all men?

There is a fine line between using the spirit of Christmas and trying to convince people your are the spirit of Christmas.

What if the Romans had the internet?

Working with a historian and a world famous psychologist, we asked ourselves this question.

One agency’s dramatic way to get paid. A true story.

With clients extending payment terms, many now ridiculous, what do you do when you have to face a CFO who has no morals and no intention of paying you? A shocking story.

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