Tag Archives: ethical marketing

Coke’s #Sharethegood – can brands really own goodwill to all men?

There is a fine line between using the spirit of Christmas and trying to convince people your are the spirit of Christmas.

What if the Romans had the internet?

Working with a historian and a world famous psychologist, we asked ourselves this question.

One agency’s dramatic way to get paid. A true story.

With clients extending payment terms, many now ridiculous, what do you do when you have to face a CFO who has no morals and no intention of paying you? A shocking story.

Stark raving mad – why being dishonest cost a brand millions.

Can you really trust what you eat? With a big demand for ethical and quality foods conmen are targeting consumer big time. Ironically, a brand that could now be worth millions got greedy and blew it all. Here’s their story…

Is Channel 4’s portrayal of social media fraud a fair assessment?

Fascinating documentary on Channel 4 about corrupt social media. Dispatches – Celebs, Brands and Fake Fans. Chris Atkin’s goes undercover to discover what’s real and what’s fake in the new online social media world.

Has the ASA created a storm in a beer glass?

The ASA have just wrapped the punk brewery BrewDog over the knuckles for implying a swear word on their website. The extract the ASA highlighted was, “BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery. Say goodbye to the corporate beer whores …”

Why Martin Sorrell is right to be worried about extended payment terms.

It probably went unnoticed by most people at Cannes, but an interview with Martin Sorrell where he said, “We aren’t banks”, highlighted a problem that could dramatically change the ad industry and affect its suppliers, resulting in job losses – the unethical practice of extended payment periods

Insights from Cannes – Do we ask the question WHY enough?

Cannes was full of lots of great debates, insights and good stuff generally – and some inspiring creativity. But it’s also about good business and how great thinking is helping global brands perform better. In the pursuit of greater success, before we are sold the next big thing, we should pause and ask those key questions…

Insights from Cannes – The future of advertising.

You can’t have a world festival of advertising without the inevitable discussion about where the hell the industry is going. There are many opinions and from many experts. Here’s a few…

Insights from Cannes – the joy of advertising.

The 5 smart ways of marketing success we can learn from Dumb Ways to Die. It’s a brilliant example of ‘Advertainment’ and total integration. Unlike some campaigns that win creative awards, this one has entered the hall of fame as a hard working marketing campaign too. Not only has it reduced deaths and accidents by 20%, but it’s the most viewed campaign globally of all time!

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