“From religion to politics, economics to marketing, ‘community’ is the key word that needs to be painted 6 foot tall on all walls of thought leaders.”
Posts Tagged: ethical marketing
This week you would have read that Morrison’s have had a TV ad banned for condoning unhealthy eating. But that’s only part of the story…
There are over 10,000 charity shops across the UK and growing, but all are failing to use cheap modern technology that could help them make more money. Why?
Despite claims that the Responsibility Deal is delivering against targets, and the revised one will do more, there are those that believe we need a more dramatic solution and legislation, not a voluntary scheme, which could include a total ban on alcohol marketing.
If one thing has been shown in the last week, the ASA’s principle values of ‘legal, decent & honest’ doesn’t fit within Wonga’s moral code.
WARNING: EXPLICIT CONTENT. You can’t miss it and it must be one of the most noticeable campaigns of the moment, the poster for the Australian underwear brand AussieBum. And then there’s the H&M one…
This week I visited the Natural & Organic Show in Olympia, a trade show featuring hundreds of ‘good’ brands founded by passionate people more interested in health than wealth. Here are the new trends…
When faced with ethical and moral dilemmas, how do we react? Do we take the money or take a stand? Especially when marketing bad brands with bad intentions.
The ‘Big Idea’, ‘Originality’, ‘Engagement’, ‘Content’, ‘Storytelling’, ‘Selfies’ are just a few words, that some may argue, enslave our thinking. Do they help us be better marketers or do they restrict us? And do we even understand the meanings?
There’s a lot of products out there that are a lot less ethical than they may seem, from food and drink to pharmaceuticals. So is it ethical or unethical to sell dumb or misinformed consumers something that is useless or worse, not good for them, because they believe it’s more ethical?