Tag Archives: ethical marketing

Stark raving mad – why being dishonest cost a brand millions.

Can you really trust what you eat? With a big demand for ethical and quality foods conmen are targeting consumer big time. Ironically, a brand that could now be worth millions got greedy and blew it all. Here’s their story…

Is Channel 4’s portrayal of social media fraud a fair assessment?

Fascinating documentary on Channel 4 about corrupt social media. Dispatches – Celebs, Brands and Fake Fans. Chris Atkin’s goes undercover to discover what’s real and what’s fake in the new online social media world.

Has the ASA created a storm in a beer glass?

The ASA have just wrapped the punk brewery BrewDog over the knuckles for implying a swear word on their website. The extract the ASA highlighted was, “BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery. Say goodbye to the corporate beer whores …”

Why Martin Sorrell is right to be worried about extended payment terms.

It probably went unnoticed by most people at Cannes, but an interview with Martin Sorrell where he said, “We aren’t banks”, highlighted a problem that could dramatically change the ad industry and affect its suppliers, resulting in job losses – the unethical practice of extended payment periods

Insights from Cannes – Do we ask the question WHY enough?

Cannes was full of lots of great debates, insights and good stuff generally – and some inspiring creativity. But it’s also about good business and how great thinking is helping global brands perform better. In the pursuit of greater success, before we are sold the next big thing, we should pause and ask those key questions…

Insights from Cannes – The future of advertising.

You can’t have a world festival of advertising without the inevitable discussion about where the hell the industry is going. There are many opinions and from many experts. Here’s a few…

Insights from Cannes – the joy of advertising.

The 5 smart ways of marketing success we can learn from Dumb Ways to Die. It’s a brilliant example of ‘Advertainment’ and total integration. Unlike some campaigns that win creative awards, this one has entered the hall of fame as a hard working marketing campaign too. Not only has it reduced deaths and accidents by 20%, but it’s the most viewed campaign globally of all time!

Insights from Cannes – why fun creativity is the best way to sell ethics

Having chaired a day at Cannes on ethics and creativity, this year’s big winner, Dumb Ways to Die, proves what all the speakers were saying – that fun creativity delivers the message much better than serious or shocking.

The Art of Brand Suicide. Or how indulgent creatives sometimes go too far.

Shock may work well for artists with little talent because it gets you noticed, but when ad agency creatives indulge themselves with insensitive mock suicide scripts, because they can’t think up a really good idea, you have to question if they should keep their jobs.

Saving a life an hour, now that’s what I call CSR.

Every day 200 kids die due to dirty water. P&G and Asda are running the campaign across all 1,200 SKUs (including Pampers, Arial, Oral B, Gillette, Pantene) and are pledging to provide purifying equipment that will produce 2 litres of clean water for each product sold. Their aim is save a life an hour.

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