Tag Archives: ethical marketing

Who cares about CSR when you can make a killing?

By April 20 2012, 2:08 am Leave a comment

When Glencoe floated, its 480 partners made a killing. Many ended up as either multi-millionaires or billionaires. But it wasn’t just the money makers who were making a killing… so the BBC claimed.

Could rising sugar prices be good for our health?

By April 11 2012, 1:47 am Leave a comment

When it comes to ethics in the food business obesity is top of the agenda. But despite our ever rising obesity levels in the UK many food brands have done little to really tackle the issue. However, it seems economics is doing the work instead.

Starbucks logo gets greener as does McDonald’s.

By March 22 2012, 2:18 am Leave a comment

Starbucks logo gets greener as does McDonald’s. Love them or hate them, actually most of us love them both, these two giants brands are getting greener by the year. Me, I’m a big fan.

Time to nominated your favorite ethical brand for the Observer Ethical Awards

By March 13 2012, 1:36 am Leave a comment

The Observer Ethical Awards. If you are a green brand fan, or lover of any ethically orientated brand, now’s the chance to be get your fav brand nominated for the Observer Ethical Awards. But hurry, you have until Friday 16th March.

Learn to earn, the big debate.

By February 28 2012, 1:51 am Leave a comment

Former M&S boss, Sir Stuart Rose, has been at the centre of a debate between a scheme to help young people into the workplace and a left wing group ‘Right to Work,’ who are complaining that big businesses offer to try and reduce unemployment is ‘slave labour.’ It’s a highly controversial subject….

Putting all your eggs in a Facebook basket. Modern thinking or madness?

By February 17 2012, 2:24 am 1 Comment

With just 13,000 Facebook fans against millions of TV viewers, why would you gamble a new product launch just on a Facebook campaign?

2011 most recalled FMCG ads. The 7 secrets of success. :-)

By December 20 2011, 2:40 am 3 Comments

Nielsen, who has research every TV ad that has run on UK TV in the FMCG sector for the Grocer, has just published the list of the best TV ads of 2011.

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Forget ‘love brands’, think ‘hate brands’.

By December 19 2011, 1:26 am 8 Comments

Why do some brands lie to consumers? Especially when there are so many honest ways to sell. 2012 needs to be a year of stamping down on bad practice and a return to honest ads.

Forget B2B or B2C, think P2P.

By December 13 2011, 1:05 am Leave a comment

The new trend is towards ‘peer to peer’.  Peer-to-peer is also a political and social program for those who believe that in many cases, people to people models are a preferable option and an alternative to the corporate model. Thanks to the internet, there are now hundreds of P2P operations on the web, and growing fast.

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And you wonder why people think admen are untrustworthy?

By August 1 2011, 12:11 am 1 Comment

Should we ban retouching of images that portray false images? Chris Arnold thinks so.

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