Posts Tagged: Facebook

Will the Facebook ‘Buy Button’ infringe our privacy even more?

It’s a smart idea, even if a few years too late, but Facebook’s new Buy Button could be a great move, for the brand. Or another disaster.

Facebook Buy Button2

It’s currently being piloted in the US and allows brands to post ads on Facebook newsfeed with direct links to purchase. It relies on impulse purchasing, which if well targeted could be successful. If used in a random way, which despite all the data, many ads I see on Facebook are, it will probably disappoint.

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Let’s face it, Facebook is f…..ed!

They say that a man’s downfall is either the love of women, money or power. Well Facebook had lots of power but it was the money that is its current downfall. Its share price has halved after the market has woken up to a simple fact – they over claimed their future advertising revenue. So is Facebook finished?

Tweet this and you may be surprised what kind of social media animal you are.

Social media as a phenomenon is successful because it satisfies a few basic human needs. We are all programmed to connect, to gossip, to show off our status to the pack and to want to know what everyone else is doing.

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Should Facebook be more honest?

Does Facebook LIKES mean anything at all? With consumers using Facebook to complain, maybe it’s time Facebook introduced a dislike button.

There’s something fishy at Pret and Facebook faces the music.

Pret’s claim that its sushi is fresh has been exposed as
untrue by the Telegraph.
Seems it’s flown in from Chile, 7000 miles away. Under
regulations, they can de-freeze it and repackage it and call it fresh which
make s a mockery of the term fresh. For a brand that relies on its values,
fresh food everyday, this will do a lot of damage to consumer trust.

Read more on There’s something fishy at Pret and Facebook faces the music….