While the media maybe championing data as the answer to the great mystery of understanding consumer behavior, our recent survey reveals many clients think psychology offers better insight and value than data. Of course, together they make a great pair.
Both Google and Facebook have faced major share price slumps due to falling advertising revenues. Meanwhile big brands are increasing spend on Big Media (TV and outdoor).
They say that a man’s downfall is either the love of women, money or power. Well Facebook had lots of power but it was the money that is its current downfall. Its share price has halved after the market has woken up to a simple fact – they over claimed their future advertising revenue. So is Facebook finished?
Currently, the world’s largest social network started trading on the Nasdaq last week. With over 900 million users you can see the temptation. Did you buy shares? And if so, why?
With just 13,000 Facebook fans against millions of TV viewers, why would you gamble a new product launch just on a Facebook campaign?
Does Facebook LIKES mean anything at all? With consumers using Facebook to complain, maybe it’s time Facebook introduced a dislike button.
Pret’s claim that its sushi is fresh has been exposed as
untrue by the Telegraph. Seems it’s flown in from Chile, 7000 miles away. Under
regulations, they can de-freeze it and repackage it and call it fresh which
make s a mockery of the term fresh. For a brand that relies on its values,
fresh food everyday, this will do a lot of damage to consumer trust.
Read more »
Is social need replacing greed? Given Mark Zuckerberg’s recent comments it seems it is. Mark has stunned City folk and ‘greedmunsters’ across the world with his reply to the question “how and when will Facebook make money?” He isn’t really interested in making money, he openly admits money isn’t high on his agenda, as long as he has enough to get by. What drives him is a personal ethos to connect people.
Read more »