Tag Archives: Fairtrade

Coconut Water – the next big trend and billion dollar market in soft drinks.

Coconut water is one of the fastest growing beverage categories in the US and UK (estimated to reach $1bn soon) due to its natural hydrating qualities, great taste and nutritional benefits, not to mention the large number of celebrities (from film to music to sports) endorsing it.

Starbucks logo gets greener as does McDonald’s.

Starbucks logo gets greener as does McDonald’s. Love them or hate them, actually most of us love them both, these two giants brands are getting greener by the year. Me, I’m a big fan.

As Organic sales decline, maybe they should learn a lesson from Fairtrade and keep it simple.

Things are not looking good for Organics with over 12% fall in volume and over 11% fall in sales last year, and this year’s performance is looking bad too with a 5.8% decline. So has Organic labeling failed? Can the Soil Association (through the Organic Trade Board) ‘Why I Love Organic’ PR, social media and advertising campaign reverse the slide?

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