Arnold on Ethical

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In marketing forget green, think red.

By Chris Arnold August 13 2012, 3:20 am Leave a comment

Red is one of the most popular colours for logos (Argos, Nike, Illy, Brand Republic) and often used in advertising to draw the eye – how great would those Economist ads be if they’d used pink or purple?

Unilever wins top green points, Starbucks benefits from Fairtrade split and Clonakilty is the world’s best black pudding.

By Chris Arnold January 18 2012, 1:56 am Leave a comment

Just how green are top brands? Who does the walk, not just the talk? Climate Counts Company Scorecard is a global league table which rates businesses on their environmental initiatives. CCCS scores the largest companies, by revenue, in 16 industry sectors on their actions to address climate change.

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