Tag Archives: Gap

In marketing forget green, think red.

Red is one of the most popular colours for logos (Argos, Nike, Illy, Brand Republic) and often used in advertising to draw the eye – how great would those Economist ads be if they’d used pink or purple?

Unilever wins top green points, Starbucks benefits from Fairtrade split and Clonakilty is the world’s best black pudding.

Just how green are top brands? Who does the walk, not just the talk? Climate Counts Company Scorecard is a global league table which rates businesses on their environmental initiatives. CCCS scores the largest companies, by revenue, in 16 industry sectors on their actions to address climate change.

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