Tag Archives: Greenpeace

What are the ads Mumsnet like the most and the least?

By August 16 2011, 2:59 am 1 Comment

Mumsnet recently carried out a survey of its members about good and bad ads for the DMA’s ‘Why Women Shop on Venus & Men Shop on Mars’ conference. What came top was cute, but what came in at the bottom is a warning to any brand manager targeting women shoppers. Beware, your next big campaign may put more women off than turn them on.

Welcome to the web world of Brand Terrorism.

By February 8 2011, 1:58 am 1 Comment

I think most of
us consumers welcome the new regulations laid down by the ASA over web
advertising. Alas, it’s not really the ads that concern me. In fact looking at
statistics, unlike TV ads that we do notice, web ads are largely ignore. Their
response rates are so rubbish you have to wonder why some clients put so much
faith in them.

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