It’s an interesting debate, especially coming from big brands that make large profits being less enthusiastic about suppliers doing the same.
Posts Tagged: IPA
Clients are “unfair and greedy” in their approach to paying agencies, according to the MAA (Marketing Agencies Association).
I think few agencies would disagree with that.
However, few CFOs’ seem to get it.
While the media maybe championing data as the answer to the great mystery of understanding consumer behavior, our recent survey reveals many clients think psychology offers better insight and value than data. Of course, together they make a great pair.