Tag Archives: Justin Bieber

Is Rebecca Black a rising talent or a victim of a cynical media?

Well that depends on how you define talent. The Rebecca Black song, ‘Friday’, has been the centre of a media circus for the last week but to say it’s the worse song in the world is a little far fetched. The major music labels have recorded far worse.

What is amazing is that this has happened by accident and all in a week. It’s not some clever PR event managed by a team of marketing wizards drinking cocktails in the ivory towers of some music label. In many ways it’s a happy accident, or unhappy depending where you sit.

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Social media and ethics: Why is Mumsnet boycotting Nestlé?

With over a million members few brands can doubt the influence of Mumsnet. And when they decide to ask their members to boycott a product or brand, that’s a dangerous place to be for any company, especially Nestlé given their range of products are mainly bought by women. Especially serious as women are responsible for up to 85% of all consumer purchases and Mumsnet has over a million users with an estimated influence over 10 million through word of mouth alone.

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