Posts Tagged: lady gaga

Want people to talk about your brand? Welcome to ‘Advertainment’.

Social Media may be top of most clients list but the word every client needs to put on your checklist for 2013 is ‘Advertainment’. Does your ad (in whatever format it is in, a 30 sec TV commercial or a 3 min online film) entertain? If not, you’re wasting good budget. Here’s the three tips to success.

Maverick Brands 2: The Icecreamists, the new agents of cool.

In this series of articles on maverick brands we are looking at those brands that challenge convention, some even throwing all the rules away and re inventing the category. From the slick to punk, driven by passion not accountancy, these are the brands that are redefining various categories.

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