The revelation that half of Bieber’s 37m Twitter fans are fakes comes as no surprise to many of us. We’ve all known for a long time you can buy fake Twitter and Facebook fans. The question is, how many brands are doing the same?
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Social Media may be top of most clients list but the word every client needs to put on your checklist for 2013 is ‘Advertainment’. Does your ad (in whatever format it is in, a 30 sec TV commercial or a 3 min online film) entertain? If not, you’re wasting good budget. Here’s the three tips to success.
Coconut water is one of the fastest growing beverage categories in the US and UK (estimated to reach $1bn soon) due to its natural hydrating qualities, great taste and nutritional benefits, not to mention the large number of celebrities (from film to music to sports) endorsing it.
In this series of articles on maverick brands we are looking at those brands that challenge convention, some even throwing all the rules away and re inventing the category. From the slick to punk, driven by passion not accountancy, these are the brands that are redefining various categories.
Read more on Maverick Brands 2: The Icecreamists, the new agents of cool….