Mumsnet recently carried out a survey of its members about good and bad ads for the DMA’s ‘Why Women Shop on Venus & Men Shop on Mars’ conference. What came top was cute, but what came in at the bottom is a warning to any brand manager targeting women shoppers. Beware, your next big campaign may put more women off than turn them on.
TagsAdvertainment Apple ASA Barclays BBC Behavioural Economics Big Data big media Burger King Cannes Lions Chris Arnold Clear Channel Coca-cola Comobi2 Creative Orchestra ergopsychonomics Ethical ethical marketing Ethical Marketing & the New Consumer Facebook Fakebook Google Green Greenwash KFC lady gaga Mark Zuckerberg Martin Sorrell McDonalds Mobile Marketing Near Field Communications NFC Nike NLP P&G PMM Proximity Marketing Proximity Mobile Marketing social media Starbucks Tesco twitter Vita Coco Wonga www.ecoethicalmarketing.info
August 2014 M T W T F S S « Jul 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31