Tag Archives: Nike

Why is red the colour of Christmas?

Red is one of the most eye grabbing colours and has become not only the colour of Christmas but the colour favoured by many brands.

In marketing forget green, think red.

Red is one of the most popular colours for logos (Argos, Nike, Illy, Brand Republic) and often used in advertising to draw the eye – how great would those Economist ads be if they’d used pink or purple?

Unilever wins top green points, Starbucks benefits from Fairtrade split and Clonakilty is the world’s best black pudding.

Just how green are top brands? Who does the walk, not just the talk? Climate Counts Company Scorecard is a global league table which rates businesses on their environmental initiatives. CCCS scores the largest companies, by revenue, in 16 industry sectors on their actions to address climate change.

Futurism, QR codes, ethical knickers and iFood – it’s a changing world out there.

On Feb 20th it’s the 100th anniversary of the launch of Futurism (founded by the Italian Filippo Tommaso Marinetti) a movement that looked to the future and embraced new ideas, technology and challenged the old ‘museum’ way of thinking. Look forward not back was the gist of it.

Read more on Futurism, QR codes, ethical knickers and iFood – it’s a changing world out there….

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