Tag Archives: NLP

Predicting consumer behaviour – Data vs Psychology – the survey results.

While the media maybe championing data as the answer to the great mystery of understanding consumer behavior, our recent survey reveals many clients think psychology offers better insight and value than data. Of course, together they make a great pair.

Does data really give us the whole picture?

Does hard data really tell us how consumers behave? And why? Can it predict how to make your ads more effective? Or can it actually give us the wrong message?

If the world doesn’t end this Friday, here’s a few tips for 2013.

Everyone’s got a prediction or two (or 13) for 2013. Of course if the Mayans are right we won’t make it to Christmas, but assuming they are wrong here’s my few.

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