Tag Archives: Proximity Mobile Marketing

Why is TV beating digital in battle for FMCG ad spend?

TV family

As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as the head of Premier Foods Gavin Darby recently declared, “it works”. As reported in Marketing, “We are unashamedly sticking with TV advertising and will not be shifting significant spend into digital channels.”

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The new age of honesty

The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?

Just because you know where I am, doesn’t mean I’m listening.

Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing.

66% of 37% of numbers are made up by 45% of people who have a 93% chance of getting away with it.

It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers.

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