The total value of transactions using mobile technology is expected to grow dramatically. In the battle to win the payment method there are three key players – the financial industry, the technology companies (Apple, Google, Samsung) and the retailers. So who will win?
Posts Tagged: Proximity Mobile Marketing
Having recently got back from Monte Carlo, where I was speaking on Proximity Mobile Marketing at the WIMA conference, I return a lot more enlightened about new developments in the world of proximity technologies like NFC, iBeacons (BLE) and many others. Here’s the top line…
As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as the head of Premier Foods Gavin Darby recently declared, “it works”. As reported in Marketing, “We are unashamedly sticking with TV advertising and will not be shifting significant spend into digital channels.”
The Dove campaign is all about honesty. It’s about how we see things. But what if what we see is distorted by false measures?
Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing.
It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers.