Arnold on Ethical

Tag Archives: Rihanna

Coconut Water – the next big trend and billion dollar market in soft drinks.

By Chris Arnold June 11 2012, 2:27 am Leave a comment

Coconut water is one of the fastest growing beverage categories in the US and UK (estimated to reach $1bn soon) due to its natural hydrating qualities, great taste and nutritional benefits, not to mention the large number of celebrities (from film to music to sports) endorsing it.

Should fat ads be banned?

By Chris Arnold January 13 2011, 3:10 am 6 Comments

Until a few weeks ago no one knew who Kenneth Tong was. Despite an unforgetable four week stint on Big Brother (he was thrown off) Ken was just another Joe. A baby faced, self declared sociopath with lots of family money and little to do at 27. Until he started Twittering comments about anorexia and size zero (though who knows who was really listening).

His comments outraged a few, the media publicity started and quickly others commented on him, from Rihanna and Katy Perry to Gordon Ramsey and Lily Allen. Overnight Tong has become a celebrity (those these days becoming a celebrity is all too easy) and the most discussed (if not disgusting) person on Twitter.

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