Posts Tagged: social media

Don’t Blame Facebook

Last night’s Channel 4 programme, Don’t Blame Facebook’, on the downside of social media was both amusing and shocking – shocking in just how stupid most people on the programme were.

Tweet this and you may be surprised what kind of social media animal you are.

Social media as a phenomenon is successful because it satisfies a few basic human needs. We are all programmed to connect, to gossip, to show off our status to the pack and to want to know what everyone else is doing.

Read more on Tweet this and you may be surprised what kind of social media animal you are….

10 Social Media Mistakes Brands Can Easily Make.

This isn’t the 10 tips to get it right but the 10 mistakes you can make as a brand. No doubt very debatable, and we’d all agree that if you hire top people/agencies you’ll not make these. But how often do companies opt for the wrong people? The problem is that every brand manager thinks they have to be in the Social Media space so rushes in and can easily get taken for a ride. However, the bigger brands now do know their stuff, so make less mistakes. But it’s still an over hyped area of marketing with few solid rules and a lot of unpredictability.