Failure is a threat to all businesses, especially the big ones. Kodak, HMV, MFI, Blockbuster.. .the list is long. The lesson is to stay relevant to your consumer.
Posts Tagged: Steve Jobs
To keep up, keep ahead and even keep in business, big brands need to rethink how they do business. They need to embrace data, technology and most of all be more customer centric, writes Chris Arnold, founder of THE GARAGE, a disruptive thinking & innovation consultancy.
The ‘4th element’, technology, has transformed the marketing industry. It has given us another dimension to play with. But, putting digital aside (as that’s now old news) technology is now the key element we need to understand in 2012.
The buzz word of the moment is ‘ergopsychonomics’ – a mash up of ergonomics (how people interact with objects) with psychology, because much of what makes technology a hit or miss is more about how it interacts and engages our minds than anything else, the psychology of consumerism. Read more on Forget Behavioural Economics, now it’s Ergopsychonomics….
I’m sure everyone who values creativity and innovation will be saddened by the news that Steve Jobs has died. His vision and approached made Apple a world leader. He was one of the ‘crazy ones’. But he made a difference, because like the slogan Apple used for many years, he did THINK DIFFERENT.