Big brands, from HSBC to Google, are starting to become bad brands as the ordinary consumer turns against them for their tax dodging and corporate greed. Yet few politicians see the connecting between a socially conscious ethical consumer and how they’ll vote.
The new Sainsbury’s TV Xmas ad has split the nation. Beautifully shot, it’s a film not an ad. Some love it others think it’s exploiting the Great War just so out ego John Lewis. It’s had lots of complaints including people boycotting the supermarket. Is it a masterpiece or an own goal?
Turning your brand into a loved brand is all about people to people, which is why I now advocate all clients drop the term B2C (along with that meaningless A,B,C1 definition) and replace it with P2P.
As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as the head of Premier Foods Gavin Darby recently declared, “it works”. As reported in Marketing, “We are unashamedly sticking with TV advertising and will not be shifting significant spend into digital channels.”
Read more on Why is TV beating digital in battle for FMCG ad spend?…
The ethics of food has been high up the agenda for a long while, and even though press coverage of incidents like this raises the awareness, it actually distracts from the bigger ethical issues that they are less interested in reporting.
You’d expect most things you buy from a supermarket, especially Tesco, to be safe, wouldn’t you? So I am amazed that Tesco have not responded to a serious concern about them selling potentially poisonous wild mushrooms. Are they putting profits before people’s health and wellbeing?
Crouch End probably has more coffee shops than anywhere in London, if not Britain. There are over 30 places to get a real cup of coffee. So it is no surprise that Harris & Hoole, backed by Tesco, has opened their too.
As part of the government’s Public Health Responsibility Deal, seventeen companies, from snack foods to fast foods to soft drinks, have committed to reducing calories. More than three-quarters of the retail market have signed up….
Former M&S boss, Sir Stuart Rose, has been at the centre of a debate between a scheme to help young people into the workplace and a left wing group ‘Right to Work,’ who are complaining that big businesses offer to try and reduce unemployment is ‘slave labour.’ It’s a highly controversial subject….
Does Facebook LIKES mean anything at all? With consumers using Facebook to complain, maybe it’s time Facebook introduced a dislike button.