Posts Tagged: Tesco

In the Christmas ad war, as British retailers slug it out against German retailers Aldi and Lidl, has Sainsbury’s scored an own goal?

The new Sainsbury’s TV Xmas ad has split the nation. Beautifully shot, it’s a film not an ad. Some love it others think it’s exploiting the Great War just so out ego John Lewis. It’s had lots of complaints including people boycotting the supermarket. Is it a masterpiece or an own goal?

Why is TV beating digital in battle for FMCG ad spend?

TV family

As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as the head of Premier Foods Gavin Darby recently declared, “it works”. As reported in Marketing, “We are unashamedly sticking with TV advertising and will not be shifting significant spend into digital channels.”

Read more on Why is TV beating digital in battle for FMCG ad spend?…

“Honey, I think I’ve poisoned the kids.”

You’d expect most things you buy from a supermarket, especially Tesco, to be safe, wouldn’t you? So I am amazed that Tesco have not responded to a serious concern about them selling potentially poisonous wild mushrooms. Are they putting profits before people’s health and wellbeing?

Big brands get responsible and sign up to calorie reductions.

As part of the government’s Public Health Responsibility Deal, seventeen companies, from snack foods to fast foods to soft drinks, have committed to reducing calories. More than three-quarters of the retail market have signed up….

Learn to earn, the big debate.

Former M&S boss, Sir Stuart Rose, has been at the centre of a debate between a scheme to help young people into the workplace and a left wing group ‘Right to Work,’ who are complaining that big businesses offer to try and reduce unemployment is ‘slave labour.’ It’s a highly controversial subject….

Should Facebook be more honest?

Does Facebook LIKES mean anything at all? With consumers using Facebook to complain, maybe it’s time Facebook introduced a dislike button.