To keep up, keep ahead and even keep in business, big brands need to rethink how they do business. They need to embrace data, technology and most of all be more customer centric, writes Chris Arnold, founder of THE GARAGE, a disruptive thinking & innovation consultancy.
Posts Tagged: WPP
It’s an interesting debate, especially coming from big brands that make large profits being less enthusiastic about suppliers doing the same.
It probably went unnoticed by most people at Cannes, but an interview with Martin Sorrell where he said, “We aren’t banks”, highlighted a problem that could dramatically change the ad industry and affect its suppliers, resulting in job losses – the unethical practice of extended payment periods
Will WPP collapse like a stack of cards? Will the industry fall and rise like a phoenix? Or will it muddle through? Has the industry lost its values and value to clients in the pursuit of shareholder value? These were just some of the discussions I’ve had over three amazing days spent on the Aurora boat at the Marketing Forum.