Tag Archives: Zopa

Forget B2B or B2C, think P2P.

The new trend is towards ‘peer to peer’.  Peer-to-peer is also a political and social program for those who believe that in many cases, people to people models are a preferable option and an alternative to the corporate model. Thanks to the internet, there are now hundreds of P2P operations on the web, and growing fast.

Read more »

The Share Culture – could it be a brand’s worst enemy?

Share culture, or ‘collaborative consumption’ as it’s known in green circles, is probably the most significant new consumer trend marketers need to observe. Forget green washing, behavioral economics and social networking, this is happening both online and off line and goes way beyond chatter.

Read more »

Latest jobs Jobs web feed